Marketing and Communications Manager of Grassroots

REPORTS TO: Director of Communications
PURPOSE: Create, implement, and oversee marketing and communications strategies that effectively promote USA Softball's grassroots initiatives, local associations, National Championships, and Sport Development programs.
DUTIES AND RESPONSIBILITIES:
General:

• Lead the marketing and communications efforts for USA Softball's grassroots programs, creating engaging content to promote USA Softball across all 50 states.
• Develop and execute a year-round marketing and communications plan to provide positive media coverage of grassroots events, local associations, and National Championships.
• Capture and produce video and photo content at grassroots events, sharing these through social media and other digital platforms to enhance USA Softball's presence.
• Work closely with National Championship and tournament directors to establish live streaming of USA Softball events and ensure quality content is produced.
• Act as the primary point of contact for grassroots event activations, coordinating video and photo captures at Devon Park and other event locations.
• Assist the Membership Department in amplifying local association events through social media and newsletters, driving participation and membership growth.
• Maintain a historical archive of USA Softball National Championships records, stats, and other relevant information.
• Assist the Director of Umpires with educational content to cover umpire training and mechanics.

Digital Marketing:

• Create and manage social media content, ensuring relevant and engaging posts for USA Softball's grassroots audience.
• Collaborate with partners to promote grassroots initiatives, such as Major League Baseball's Play Ball and Pitch Hit Run programs, through digital marketing strategies.
• Assist in promoting USA Softball partnerships by creating and distributing content that highlights the benefits and stories of athletes, coaches, and umpires.
• Manage and update local association information on USASoftball.com, ensuring accurate and current content.
• Work with the communications department as a webmaster for USASoftball.com, focusing on grassroots-related content.

Events and Activations:

• Support grassroots marketing initiatives at Devon Park, tradeshows, council meetings, and other events to enhance brand awareness and engagement.
• Assist in promoting the USA Softball Hall of Fame Museum through grassroots marketing and social media.

Qualifications:

• Ability to work at National Headquarters in Oklahoma City, OK.
• Bachelor's degree in Communications, Marketing, or a related field.
• Excellent organizational focus and attention to detail.
• Strong understanding of marketing, digital marketing, and social media strategies.
• Clear, concise, and effective verbal and written communication skills.
• Ability to be a self-starter and work in a team environment.
• Flexible schedule with the ability to work weekends and travel domestically/internationally.
• Works effectively and quickly in a dynamic environment with exceptional prioritizing skills.
• Ability to lift heavy packages and work outside for events.
• Eager to learn in an ever-changing industry with a passion for sports, softball preferred.
• Two years of related experience preferred.
• Graphic design and video editing capabilities (Canva, Adobe, CapCut).

Ideal Candidate Profile:

• Experience: 2-4 years in grassroots marketing or community engagement.
• Skills: Strong social media, writing, and communication skills.
• Personality: Passionate about sports, especially softball, and highly engaging.

Salary range for this position is $40,000-50,000, depending on experience.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

• Do you already live in or able to move to the Oklahoma City Metro area to work at the National Office?
• Are you proficient in creating and posting social media content on all social platforms? If so, can you please briefly explain the difference between personal and business social media posting and management?
• Do you have previous work experience in a communications or marketing department?