Marketing Communication Specialist

Details

Open Date 07/09/2024

Requisition Number PRN39132B

Job Title Academic Advisor I

Working Title Marketing Communication Specialist

Job Grade D

FLSA Code Professional

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

M-F 40 hrs per week; hybrid (remote + in person)

*May also require nights and weekend hours to accommodate event marketing needs.

VP Area Academic Affairs

Department 02199 - Marketing & Development

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $42,000-$45,000

Close Date

Open Until Filled Yes

Job Summary

Creates, plans, and implements the necessary strategies to successfully convert prospective students to enrolled by actively working them through the program selection process and application funnel. Collaborates and communicates effectively with leadership teams across various programs, demonstrates innovative recruitment tactics, and engages with students in various scenarios. Recruitment efforts include conducting tabling events, distributing materials, presenting live information sessions, and exploring partnership opportunities with programs. Communicating with programs and students via phone, email, Zoom, and in-person is required. This role collaborates closely with program staff to coordinate conversion efforts.

Successful candidates will demonstrate comfort with public speaking, thrive in a constantly changing higher education environment, and demonstrate professional and courteous communication skills.

About University Connected Learning ( UCL ) at the University of Utah:

Based in Salt Lake City and founded in 1906, UCL enrolls over 25,000 learners annually, from all over the world. UCL connects the local and global community to the University of Utah, allowing students to learn, return, and refresh throughout their careers. With over 600 employees dedicated to serving and engaging learners of all ages, UCL connects faculty and students to the technology, services, and data that enhance learning and teaching. UCL hosts the University’s Continuing Education, UOnline, and Digital Learning departments. To learn more, visit

Responsibilities

Communicates with prospective students via email, phone, Zoom and occasionally in-person.

Participates in recruitment events both on and off campus, such as tabling events, public speaking engagements, information sessions, and other related activities.

Develops and implements strategies to convert prospective students to enrolled status, including guiding them through the program selection process, application requirements, and addressing program-related inquiries.

Advocates for students interested in returning to the University by providing a seamless transition through the readmission process and navigating available campus resources.

Effectively communicates University and program information to students, staying informed about updates and changes.

Successfully manages a database of leads.

Communicates and maintains relationships with program faculty and staff to ensure consistent flow of information and efforts to enroll new students.

Ensures submission of completed and qualified applications for UOnline programs to reach program enrollment goals.

Responds to questions, inquiries and concerns of prospective online students.

Records prospective student data and contact history in CRM .

Prepares and maintain reports related to recruitment methods to analyze trends.

Coordinates and assist in creating internal and external communications to prospective and admitted students.

Contributes to marketing efforts by participating in social media campaigns, public relations opportunities, and promotional events.

Effectively utilizes standard office software applications to prepare correspondence, presentations, and reports related to recruitment.

Develops a working knowledge of University of Utah resources, departments, and contacts to appropriately refer students to university resources.

Performs various other relevant duties as assigned by MarComm leadership.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor’s degree or equivalency (one year of education can be substituted for two years of related work experience).

Demonstrated human relations and effective communication skills

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Previous experience working with all-online students and/or graduate students

Previous experience working in higher education, sales, admissions, marketing or communications

Problem Solving

The incumbent has the authority to edit and compose both initial outbound communications and draft responses to student inquiries. The incumbent will also have the ability to retrieve data, analyze and formulate reports.

Representative challenges faced by the incumbent include working with various areas to coordinate communications efforts. The incumbent will produce professional and accurate communications which exhibit a professional and courteous style.

Type Benefited Staff

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) or (800) or University Human Resource Management at (801) if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at:

Online reports may be

This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.