Senior Manager, Retail Brand Marketing
Beach House Group, Los Angeles, CA, United States
Senior Manager, Retail Brand Marketing
at Beach House Group
El Segundo, CA
ABOUT BEACH HOUSE GROUP
A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of todays consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap.
Reporting into the brands Senior Director of Marketing, the Retail Brand Marketing Senior Manager will be responsible for driving sales opportunities, account management, channel development planning, and identifying methods to reach the brands goals. In this role, you will ensure efficient and effective account management is in place to grow and expand Tracee Ellis Ross hair care company, and other projects as assigned.
RESPONSIBILITIES:
* Drive retail marketing opportunities and establish sales plans to deliver revenue growth as established by the business team
* Forecast sales, prepare sales analysis and reviews on a weekly and monthly basis; identify insights on products, customers and the market, and stay up-to-date on the changing landscape and category trends
* Partner with key domestic & international retailer teams on promotional and merchandising activations, facilitating the implementation of all programs and reporting on KPIs
* Project manage all market meetings, merchandising planning, line reviews, seasonal pitches, promotional opportunities, and more to ensure objectives across sales, marketing and product development are met
* Own retail marketing calendar for all retail channels, assessing ROI, performance and revenue opportunities.
* Leverage syndicated data, competitive intelligence, and macro consumer trends to best position PATTERN in the marketplace and to understand the effectiveness of promotions.
* Develop and maintain ongoing marketplace and competitive audits (for your customer set), including product assortment, placement, pricing and promotional activity
* Research, learn and develop a strong understanding of your customer set and the business, industry, economic model, organizational trends and customer needs.
* Work cross-functionally with Product Development, Sales, Operations, Digital, Ecommerce and Creative Teams to ensure forecasts & retailers needs are understood and met
* Help coordinate all Trade Marketing, promotional development and customer sales initiatives
KEY SKILLS:
* 7+ years retail marketing, brand manager or sales experience encompassing beauty, retailer or consumer packaged goods
* Experience in Sales, Trade Marketing, Shopper Marketing, Retail buying or Category Management preferred
* Experience calling on Ulta, Sephora or Target a plus
* Data-driven project management skills with the ability to manage multiple projects simultaneously
* An entrepreneurial spirit with high comfort level in an evolving, fast-paced environment and a willingness to roll up your sleeves to do whatever it takes to build the brand.
* An entrepreneurial spirit with high comfort level in an evolving, fast-paced environment and a willingness to roll up your sleeves to do whatever it takes to build the brand
* Excellent business communication skills, written and oral
* Strong planning, analytical &organizational skills
* Experience with IRI or syndicated data analysis preferred
* Strong interpersonal skills and ability to work across multiple levels of the organization
* Strong knowledge and passion for hair care or beauty industry and products. Experience in textured hair is a plus
* Adept at staying ahead of trends and on top of emerging social media/marketing/e-commerce technologies to gain competitive insights.
* Proficiency with Microsoft Office (Excel, PowerPoint, Outlook)
ABOUT PATTERN
PATTERNs mission is to fulfill the beauty needs of the curly, coily and tight-textured community. Created by award-winning actress and producer Tracee Ellis Ross, PATTERN is a Black-owned hair care brand that is centered around the celebration of Black beauty and caters to the uniquely beautiful curls in the diverse hair community of 3b to 4c hair types. We are an active space for uplifting and loving our authentic beauty. Since launching in September 2019, PATTERN has taken the industry by storm and is the recipient of numerous editorial awards. We cultivate a community approach at PATTERN where all voices are heard & where people can bring their whole selves to work.
Beach House Group reserves the right to change or modify the employees job description whether orally or in writing, at any time during the employment relationship. Beach House Group may require an employee to perform duties outside his/her normal description.
Beach House Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Beach House Groups Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Gender Gender
Gender
Please identify your race Please identify your race
Please identify your race
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran Status Veteran Status
Veteran Status
Form CC-305
OMB Control Number Expires 05/31/2023
Voluntary Self-Identification of Disability
We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.
Identifying yourself as an indivi