Retail Marketing Manager

Retail Marketing Manager

at FanDuel New York

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Atlanta, Florida, Oregon and Scotland. Our brands include:

• FanDuel A game-changing real-money fantasy sports app

• FanDuel Sportsbook Americas #1 sports betting app

• TVG The best-in-class horse racing TV/media network and betting platform

• FanDuel Racing A horse racing app built for the average sports fan

• FanDuel Casino & Betfair Casino Fan-favorite online casino apps

• FOXBet A world-class betting platform and affiliate of FanDuel Group

• PokerStars The premier online poker product and affiliate of FanDuel Group

THE POSITION

Our roster has an opening with your name on it

FanDuel is seeking a Marketing Manager, Retail to assist in the marketing efforts for FanDuels sportsbook retail operations as new states pass regulations to allow sports wagering. This is a highly visible role that will require you to work with a cross-functional team across marketing, commercial, corporate communications, legal, product development, and more, and play an integral part in driving value to the overall sportsbook business.

THE GAME PLAN

Everyone on our team has a part to play

• Assist with establishing marketing strategies for existing retail sportsbook portfolio as well as new marketing launches

• Work with retail partners to establish a rolling marketing calendar that aligns all key go to market strategies, sporting/partner events and product launches with the broader FanDuel campaign calendar

• Execute strategy and onsite activations to drive overall growth, inclusive of online signups and multichannel behavior

• Identify opportunities to leverage partner marketing assets and physical retail locations to create cost effective campaigns and events to drive local awareness and reach relevant new audiences

• Manage the production of marketing assets ensuring they meet the needs of the various physical locations

• Maintain relationships with local property partners, inclusive of promotion design, marketing requests, and ensuring any locally produced assets comply with FanDuel brand guidelines

• Work with the broader marketing teams to establish effective comms strategy and overall brand voice

• Ensure strict adherence to regulatory guidelines by state

THE STATS

What were looking for in our next teammate

• Minimum 5 years of marketing experience preferred, with 1 or 2 years in retail or casinos, or agency experience a plus

• Experience executing marketing campaigns in a robust business with multiple, diverse stakeholders

• Comfort managing concurrent projects in an ever-evolving, fast paced landscape

• Equal enthusiasm for high-level strategic planning, creative thinking, and tactical execution

• A data-driven leader that is results obsessed

• Up to 20 travel required%

• BS/BA required

• Love of sports and all the fandom that comes with it!

THE CONTRACT

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth

• Opportunities to build really cool products that fans love

• Mentorship and professional development resources to help you refine your game

• Flexible vacation allowance to let you refuel

• Hall of Fame benefit programs and platforms

**THE CONTRACT

We treat our team right**

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth

• Opportunities to build really cool products that fans love

• Mentorship and professional development resources to help you refine your game

• Flexible vacation allowance to let you refuel

• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.

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