Marketing Manager of Brand Media

Apex Systems is looking for a Marketing Manager of Brand Media with 3-5 years of relevant experience! If interested in applying, please email your resume to [email protected] .

This role will develop media strategies across multiple brand channels, including Linear, Streaming, Online Video, CTV and audio delivering on the overall brand advertising strategy and fiscal year forecast targets. In collaboration with our best-in-class media agency, the brand media manager will develop breakthrough media strategies for TV, OTT, Digital, Audio, OOH and new and emerging channels. You will also be responsible for driving breakthrough media partnerships, sponsorships and integrations, and will work closely with the creative development team on activation.

This role will focus on bringing traditional/non-traditional media and big creative ideas together to drive greater reach and impact of key messaging.

You will work with senior management, analytics, brand, PR, Influencer and performance media teams to help build the vision, shape strategy, evolve measurement and deliver impactful consumer intelligence.

• Support the media AOR in developing strategic media plans & Go-to-Market Campaign Planning.
• Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
• Ensure media execution is in line with media strategy.
• Manage strategy and development of media and communications plans for 360-degree campaign activation Help plus up the media buys with out of the box thinking Institutionalize the use of consumer-driven analytics in media investment planning.
• Partner with our media agency to deliver results oriented media investment decisions (how much, where, when, which channels, etc...)
• Transform performance results, customer behavior insights, and learning into actionable strategy and planning to drive a system of media excellence for the brand Competitive/Market Analysis - Track competitive creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans.
• Measurement - Work with internal and agency analytics teams to design, interpret, and improve upon research methodologies for media effectiveness measurement Program Management - Work with the agency to manage the timelines and budget for the media campaign.
• Work with the agency on an ongoing basis to track and manage the program budget and deliver accurate monthly forecasts X-Channel Management - Act as a liaison between brand team and key x-channel stakeholders.
• Actively develop relationships and foster collaboration and knowledge sharing between marketing teams

Skills:

• Minimum 3-5 years of experience in a strategic Media Planning, Marketing Analytics &/or Consumer Insights Research that has fostered a deep level of media experience
• Ability to successfully engage the media agency and to partner/collaborate with cross functional teams to build strategic plans & insights
• Demonstrated ability to execute large-scale marketing strategies, including increasing consideration and acquisition that drive revenue growth
• Big picture thinker that can identify large scale sponsorship partnerships
• Strong understanding and experience with media buying, KPI development and research practices during campaign planning and execution
• Media Agency background a plus "Test & Learn" mindset with track record of innovation
• Excellent written and verbal communication skills
• Creative problem-solving and analytical skills Energy and motivation to drive to results in a challenging, fast-paced environment
• Positive, welcoming and collaborative.
• Values diversity and perspectives of the team

Education: BA/BS degree in marketing or related field

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.