Digital Marketing Specialist

This role requires a versatile digital marketer with expertise in both SEO and media buying, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.
SEO Responsibilities:

• Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors.
• Optimize website content, meta tags, and on-page elements to enhance search engine visibility.
• Conduct regular website audits to address technical SEO issues and improve site performance.
• Develop and execute effective link-building strategies to enhance domain authority and backlink profile.
• Implement a comprehensive content strategy aligned with SEO goals and user experience.
• Monitor website performance using analytics tools and make data-driven decisions to adjust strategies.

Media Buying:

• Research and identify suitable digital advertising platforms, including social media, search engines, and display networks.
• Collaborate with the marketing team to create targeted media buying strategies.
• Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio.

Campaign Management:

• Assist in planning, executing, and optimizing digital marketing campaigns.
• Monitor and analyze campaign performance using relevant analytics tools.
• Make data-driven recommendations to enhance campaign effectiveness and efficiency.
• Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking.

Market Research:

• Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
• Conduct market research to identify potential opportunities and challenges in the digital advertising space.
• Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed.

Budget Management:

• Work closely with stakeholders to manage and allocate budgets effectively.
• Monitor spending and ensure campaigns are executed within budgetary constraints.

Collaboration:

• Collaborate with stakeholders to obtain creative assets, content, and approvals for campaigns.

Qualifications:

• Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.
• Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.
• Experience with SEO tools.
• Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace (i.e. Basis or others) experience preferred.