Marketing Manager, Foodservice

Are you a Marketing professional who thrives in an environment where you drive business solutions, and can roll up your sleeves and truly make an impact on the business?

Basic American Foods is supplying delicious, easy to prepare, and easy on the budget food to America and beyond. Our brand is the one that foodservice operators choose most. At Basic American Foods we believe that kitchens and dining rooms should be filled with food people love to make and love to eat and that's exactly why we're helping create a world full of mealtime victories.

As a relatively flat organization, you have a voice from your first day, along with opportunities to explore, learn, and develop new skills with challenging and rewarding work. We're focused on your success, both professionally and personally, and we are committed to helping you every step of the way. We are a family-owned company that empowers and supports our employees. We live out our company values and expect all team members to do the same.

Our Commercial team is currently seeking a Marketing Manager, Foodservice with proven experience in the following: foodservice marketing, portfolio management, project management, innovation, and financial acumen. You will have the ability to directly drive business and expand our food portfolio with our field sales and corporate accounts customers for branded and co-branded foods. This is a position with high visibility within the company and you will work very closely with R&D, Supply Chain, Sales, Customers, Finance, and Marketing to develop and execute strategic initiatives. This is a very team-oriented and collaborative environment, but you will make recommendations on your business.

With your extraordinary leadership, project management, and analytical skills, you will be responsible for:

• Strategic Planning. Lead development of annual and 3-year marketing plans for the Field Sales team by working collaboratively with team members from sales, product development, and sales operations to achieve business goals. Understand customer set, target customer, competitive set, portfolio value propositions, menu opportunities, and customer strategic objectives. Represent Marketing with customers in strategic presentations and planning sessions.
• Initiative Planning and Development. Work collaboratively with sales leads to develop period initiatives and identify promotional tactics consistent with the business strategies. Execute sales support and work with Sales Ops to align on analysis/reporting of campaign results.
• Sales Enablement: Assist sales in customer presentations (both building and delivering). Identify and lead development of effective sales tools and training to accomplish and support the annual plan.
• Channel Ownership. Develop compelling selling proposition and articulation of what sales needs to win. Support the development of training, tools, and materials for both internal and external use. Work with sales and demand planning to ensure accurate forecasts for the most efficient production and to meet customer demands. In conjunction with Sales Ops, develop segment-specific initiatives to drive volume in key segments by category.
• Cross-Functional Collaboration. Collaborate and maintain close relationships with internal customers and teams including field sales, sales ops, R&D, finance, and supply chain to accomplish objectives.
• Sales Alignment. Work closely with the BAF Direct Sales team to ensure support of Pipeline Opportunities to maximize profit with volume. Engage Agency peers to strengthen synergies between go-to-market presence, sales execution and playbook support, key segment needs, and culinary.

• 5-7 years of related professional experience in Foodservice marketing and a Bachelor's degree from a four-year college or university, or an equivalent combination of education and experience.
• Strong communication skills, both oral and written, and strong cross-functional collaboration ability.
• Solid foodservice industry knowledge, including distribution, trade spend, brokerage, agency partners, etc. required.
• Demonstrated product and/or project management track record.
• Passion for our mission to help create mealtime victories with our food, brand, and customer experience.
• Ability to work and lead autonomously and apply strong organizational, problem-solving, and analytical skills to manage priorities and workflow.
• Strong presentation skills required, with customer interaction experience preferred.
• Proficient skills in MS Excel, Word, and PowerPoint.

• New food development experience preferred.
• Strong financial and analytical acumen to support business management.

Phenomenal Benefits: Competitive medical, dental, and vision insurance plans, 401(k) with profit sharing, a generous time off program, life and disability insurance, adoption assistance, a scholarship program for children of employees, and an employee assistance program for you and your family.

Competitive Compensation: The expected pay range for this role is between $115,000-$125,000. In addition to a competitive base salary, this position participates in an annual incentive plan.

• Love what you do, and it shows. The employees who work here are passionate about what they do and proud of the impact we make in the world with our food.
• Are knowledgeable and confident, but never boastful. While we are proud of our company, our team, and the products we create, we are humble and down to earth at our core.

At BAF, we are an equal-opportunity employer. We value diversity and strive to create a supportive and inclusive community of individuals committed to helping each other and our company thrive. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.