Sr. Shopper Marketing Manager

Sr. Shopper Marketing Manager

at Daring Foods LA, NYC or Remote Meet daring.

Hi. Were Daring. A premium Plant Chicken company founded by Ross Mackay in 2018 with an unapologetically ambitious goal: to rethink and replace animal chicken from the food system. We were started by chicken lovers, for chicken loversand were working hard to put Plant Chicken on everyones plates. In addition to shipping direct to consumers, were now in 1000+ stores across the USA and launching in many more this year. Were scaling up fast and looking to grow our talented team of daring individuals. Thats where you come in. If changing how the world eats sounds like something you can get behind, we want you to join us.

What we need.

We are looking for a Sr. Shopper Marketing Manager to lead Daring's marketing efforts across our expanding retail and foodservice footprint. The Shopper Marketing Manager will lead the development and execution of strategies, plans, programs and tools to maximize demand and engage consumers across the path to purchase. The ideal candidate will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers. They have intimate knowledge of the grocery landscape and shopper marketing best practices. They're a highly organized, self-motivated, strategic thinker who thrives in a fast-paced environment and is eager to help shape the future of a young, growing consumer brand.

What youll do.

• Establish a holistic shopper marketing framework for Daring, inclusive of tiered initial launch and sustained support strategies for the retail channel

• Lead go-to-market efforts to launch Daring in new retail & foodservice accounts; responsibilities include authoring and delivering comprehensive omnichannel marketing campaign briefs and providing cross functional project leadership to stakeholders across sales, creative, marketing, media and ops teams

• Drive demand at retail through strategic and integrated omnichannel programs leveraging best practices, data, consumer insights and past program performance

• Plan and execute a full year shopper marketing calendar, inclusive of both retailer specific and retailer agnostic programming and tactics

• Partner with the sales team to deliver best in class account-level marketing plans, strategically aligning tactics with promotional calendars & retailer priorities

• Establish relationships with shopper marketing vendors and agencies (ex: Quotient, Ibotta, Shopkick, Catalina, Inmar) and facilitate program planning and execution in partnership with paid media and ecommerce leads as appropriate

• Advance Darings omnichannel marketing strategy by evaluating and testing new trial-driving and demand generation opportunities across various retailers, leading post-program analysis to deliver actionable insights and optimize future programs

• Develop exceptional working relationships with key customer stakeholders including but not limited to retailer & foodservice operator marketing teams

• Serve as the primary marketing point of contact for the Daring sales team, addressing retail & foodservice marketing opportunities and requests as they emerge

• Manage annual shopper marketing budget, maximizing return on investment

• Contribute to annual business planning process to identify growth opportunities and help define the annual go-to-market plan from a shopper marketing perspective

• Provide ongoing program updates and reports to leadership and key cross functional stakeholders, elevating key learnings and timely opportunities

Who you are.

• 4-6 years experience in shopper marketing or related field at an established or high growth CPG brand, or shopper marketing agency

• Previous experience working with grocery and/or mass retailers and the foodservice channel a major plus

• Previous experience leading teams a plus

• Familiar with shopper marketing vendors and agencies; existing relationships a plus

• Customer-oriented approach with experience in omni-channel marketing and strong examples of effectively driving sales both in store and online

• Self starter with a bias for action who thrives in ambiguity and is motivated by a dynamic, fast paced startup environment

• Demonstrated strategic thinking, analytical and problem-solving skills

• Innovative, with an ability to identify and advance creative solutions to deliver impactful demand generation programs

• Collaborative leader who excels at influencing and leading cross functional teams

• Comfortable working independently with minimal guidance from manager

• Skilled in advancing multiple projects simultaneously with a strong sense of urgency and ownership over work

• Sales data literacy and familiarity with syndicated POS and panel data sources such as SPINS, Numerator, IRI or Nielsen

• Solid quantitative skills and financial acumen

• Excellent written and verbal communication skills with acute attention to detail

• Impressive presentation skills; comfortable presenting in meetings with internal and external stakeholders at all levels

Who we are.

Were daring.

Not safe. We are as daring in nature as we are in name. We challenge conventions, question the status quo, and never stop believing in what we can achieve.

We speak truth.

Not fiction. We believe there is no greater source of empowerment than the truth. We are open, honest and transparent in everything we doto each other and to our customers.

We do good.

Not harm. We started this because we care about the health of people and our planet. And even as we reach new heights, we'll always stay true to our roots and fight for good.

We get better.

Not good enough. We are constantly pursuing innovation and actively seeking to improve each and every element of our business, from minor tweaks to the major milestones.

We aim higher.

Not for the easy target. We'll never hit the same mark twice. Because we are unapologetically ambitious. We believe our courage, commitment, and charisma can change the world.

If you do not fully match all criteria, we still encourage you to apply. Daring is building a diverse team whose skills balance and complement one another.

Were an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We cant wait to talk Daring with you.