Shopper Marketing Director

** Shopper Marketing Director**

Job Category: Director Requisition Number: SHOPP01525 Showing 1 location Job Details

Description

We are People Against Dirty, a growing house of brands that includes method, ecover, babyganics, and mrs. meyers clean day. We have always done things differently were fearless thinkers, mad scientists and adventurous designers who believe that making soap leads to brave ideas, bold inventions and beautiful bubbles. We started small, but weve got big plans to make the world a cleaner, greener, more colorful place. And we invite everyone to join us as we pioneer a future where doing business is doing good for all.

THE ROLE

The Director of Shopper Marketing will play a critical leadership role in creating and building our omnichannel approach to consumer marketing. Primary responsibilities include the creation of digital and in-store marketing activities that creates demand and positive equity for our products. The Shopper Marketing Directors is a key collaborator in our wholistic approach to engaging our consumer. The successful candidate is an incredible listener and is dedicated to understanding our consumer / retailers objectives. They have a unique ability to make non-traditional connections and provide creative solutions / ideas that are mutually beneficial for our organization and our retail partners. Finally, the successful candidates know how to bring an idea to fruition in an efficient manner.

AREAS OF RESPONSIBILITY

Director of Shopper Marketing will:

• Develop a strategic and segmented approach to activating our brand plans and driving demand through our retail partners.

• Build annual marketing plans at segmented accounts and develop self-help tools for all field sales teams.

• Be accountable for segmented account growth.

• Manage budgets and optimization spending.

• Collaborate with National Marketing Teams.

• Facilitate a positive working relationship with our agencies at the planning and executional level.

• Ensure we have the capabilities and resources to deliver our business plan.

• Work reception once in a while*

*We are not joking. Everyone in the office takes a spin as receptionist. Costumes welcome.

EXPERIENCE:

• 8-10+ years progressive experience in Shopper Marketing, Brand Management and/or CPG Sales

• Proven success as a people manager

• Minimum 2 years experience working at or with an agency partner.

• Working knowledge of retail customers across Mass, Grocery, Natural, Convenience, Drug and eCommerce.

• Functional understanding of digital merchandising tactics and organic search optimization

• Minimum 4 years experience managing performance marketing digital media campaigns (Amazon Advertising, Roundel, WMG, Criteo, Instacart, etc.)

• Proven analytical capabilities using various data sources including POS, Advertising Portals, and Consumer Panel Data

REQUIREMENTS:

• Prefers to listen and understand complex problems before creating mutually beneficial solutions with internal and external partners.

• Able to Think Like a Founder in a dynamic growth environment considering evolving customer + consumer trends.

• Critical thinker able to influence up and across organizational structures.

• Skilled in problem solving, plan development and priority setting.

• Strong strategic and tactical skills.

• Willingness to take a position and to persevere in the face of significant challenge.

• Ability to step away from the details and share the big picture impact.

EDUCATION:

• Four-year college degree.

PAD PERKS: Our values are at the heart of everything we do.

Here are a few of the ways we Care like a Mother for every person against dirty:

• Rockstar health insurance benefits package

• Jollydays: competitive vacation bundle

• Generous retirement match + pre-tax savings options

• 3 Care Days (a.k.a. Volunteer Time-Off) a year, to be a force for good

• Global Ping Pong Tournament + Prom...you heard that right-- let's dance

FURTHER INFORMATION

LOCATION: San Francisco

HOURS: full time, exempt

REPORTS TO: GM, Consumer Demand

Qualifications

Skills

Behaviors

Motivations

Education

Experience

Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)