Chief Product Marketing Manager - RF & Wireless

The RF principal product marketing engineer is responsible for creating the strategy and assets necessary to bring some of NI's most exciting products to market. These include RF instrumentation, NI's software-defined radio products, and select solutions for wireless research. This individual will collaborate across several functions to create collateral to promote externally, as well as to enable NI's direct and indirect sales channels to better understand, position, and sell NI's product catalogue more effectively.

• Collaborate with product management, solution marketing, and sales to develop product positioning and articulate key product messaging.
• Collaborate with campaign and channel marketing teams as a product expert to support NI's go-to-market plan and bring new products to market.
• Create technical content including white papers, presentations, videos, product demonstrations, and other web collateral to position and generate demand for NI's products and technology.
• Develop strong understand of the target buyer persona(s) for NI's products, including their needs, challenges, and decision drivers.
• Develop expertise in NI's products and applications.
• Support pre-sales activities as an NI product expert.
• Support product centric sales training activities.

• Bachelor's degree in Electrical and/or Computer Engineering.
• Exceptional communication skills, including technical writing and presenting.
• Strong strategic/business acumen to develop and lead product go-to-market/launch plan
• Self-motivated with a focus on results.

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