Sr. Associate Manager, Digital Brand Marketing

Who is Taco Bell?Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job

When you think of Taco Bell what comes to mind… Our cheesy, crunchy, saucy products? Our star-powered partnerships? Our restless creativity and obsession with creating culturally leading campaigns for our fans? All of the above are true, but more importantly, our Digital business sits at the epicenter of everything we do at THE BELL®. And in our post-Covid world – Delivery is leading the charge as a category entry point for the business.The Sr. Associate Manager, Digital Brand Marketing role is responsible for planning, execution, and growth for our first-party delivery channel at Taco Bell. This role supports driving sales, awareness, and consideration of Taco Bell Delivery by leveraging insights, customer data, and innovation.This position is the first of its kind – and would report to the Senior Manager of Digital Brand Marketing. A growing channel demands a growing team – and we’re looking for the next delivery all-star. The ideal candidate embraces a fast-paced culture with a collaborative and results-oriented mindset. If you’re solutions-oriented, constantly curious, and have a test-and-learn mindset to grow one of the fastest-growing channel at THE BELL® - then you’ll excel with our team.The Day-to-Day:This role will manage increasing the growth and profitability of the first party delivery business and loyalty program.Manages the internal Delivery SharePoint and calendar, organizing all first-party delivery planning, files, creative, and contracts.Acts as the day-to-day contact with our first-party delivery provider DoorDash Drive.Manages the creation and tracking of all first-party promotional programs using JIRA.Manages first-party delivery promotional performance tracker and provides insights, and learnings, and implements strategies for future programs.Reviews and approves all first-party delivery-related creative to ensure brand guidelines and delivery strategies are being met.Manages running first-party delivery tests ranging from UX/UI, menu innovation, promotional performance, imagery, pricing, etc. to improve experience, sales, and profitability.Creates creative briefs and partners with the brand activation team and external agencies to create breakthrough, culture-leading digital delivery marketing programs directed to the app.Creates briefs and partners with the product marketing team to develop delivery occasions driving food forward programs on the app.Works closely with cross-functional technology, Omni channel, innovation, and operations teams to always be looking to improve the customer delivery experience to drive sales and growth.Is This You?Bachelor's Degree requiredMinimum 6+ years of marketing experience with experience in QSR/Restaurant industry a plusSelf-motivated with a ‘Day 1’ attitude – bringing a positive attitude to each project. Empowered to uncover the unknown, partner with some of the industry’s best and brightest, and brings their whole self to work.Superb interpersonal and communication skills, with ability to partner well with other team members and interpret research results across multiple audiences.Strong collaboration skills are a must to navigate a highly matrixed organizationExperience in delivery aggregator (DoorDash, Uber Eats, Postmates, Grubhub, etc) and/or franchised business a plusExperience in digital business and promotional analytics a plusExperience with app acquisition programs a plusExperience working with cross-functional teams to support creative ideas geared towards the delivery space a plusDemonstrates logical and strategic thinking skills with a strong drive for resultsExceptional project management and organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, deadline-driven environment with shifting prioritiesWork-Hard, Play-Hard:Hybrid work schedule and year-round flex day FridayOnsite childcare through Bright HorizonsOnsite dining center and game room (yes, there is a Taco Bell inside the building)Onsite dry cleaning, laundry services, carwash,Onsite gym with fitness classes and personal trainer sessionsUp to 4 weeks of vacation per year plus holidays and time off for volunteeringTuition reimbursement and education benefitsGenerous parental leave for all new parents and adoption assistance program401(k) with a 6% matching contribution from Yum! Brands with immediate vestingComprehensive medical & dental including prescription drug benefits and 100% preventive careDiscounts, free food, swag and… honestly, too many good benefits to nameSalary Range: $102,000 to $138,600 annually + bonus eligibility + equity (if applicable) + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.
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