Digital Marketing Manager (City Place)
Related Company, Palm Beach, FL, United States
Responsibilities
The digital marketing manager position presents an opportunity to join a growing division within an established organization of creative-minded real estate professionals. With a focus on storytelling, local partnerships, and community, the marketing team works to create and communicate the brand vision for each unique property while developing clear and effective strategies to support the company’s various business objectives. This position will work primarily on the company’s flagship mixed-use destination (recently rebranded as CityPlace) to help drive traffic and positive brand perceptions of the property.
Responsibilities for CityPlace include marketing planning and strategy, digital content creation and management, development, execution and analysis of digital and offline marketing campaigns, and collateral creation and production. Supporting the marketing director, the digital marketing manager plays a key role in maintaining the online presence for active properties, implementing marketing strategies and supporting Related Southeast’s brand positioning and image.
Primary Responsibilities:
Plan, develop and execute digital marketing campaigns across search, display, social media (paid and organic), email, rewards program platform, and website
Work with CRM team to optimize software for use in customer relationship marketing
Maintain day-to-day management across digital channels highlighting brand pillars
Design and create content for e-newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise and other collateral, ensuring all assets align with brand standards
Measure and report performance of all digital marketing channels and campaigns, and assess against goals (ROI and KPIs)
Track and report on digital marketing budget
Identify trends and insights on digital platforms and optimize campaigns accordingly for optimized performance
Manage agencies and collaborate with marketing partners
Capture content at events and photoshoots for use with campaigns and social media coverage
Support the marketing director with special projects and tasks, as needed
Maintain library of presentations, collateral and photography and videography library
Qualifications
At least 3 years of relevant marketing experience, working on content creation and execution
Bachelor’s degree in marketing, communications, or related field
Experience working in a high profile, commercial environment - real estate, hospitality, architecture or lifestyle marketing experience a plus
Solid understanding of and experience with implementing digital growth strategies across multiple platforms
Experience using social media channels to build brand awareness and drive sales
Experience with social media management tools and social listening platforms (including but not limited to Sprout Social and Google Analytics)
Exceptional communication skills, both written and verbal
Strong copywriting skills with the ability to communicate the brand’s voice and messaging including the delivery of an exceptional guest experience
Tapped into social trends and culture
Proficiency in Microsoft Word, Excel and PowerPoint
Ability to carry out basic tasks on Adobe Creative Suite, Photoshop, InDesign and Movie Maker or similar platforms
Must be detail-oriented with strong organizational skills
Ability to multi-task, shift direction easily and be proactive
Ability to work well under pressure and within a fast-paced work environment
Diligent, accountable and able to follow direction well
Benefits:
Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
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Overview
Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.
Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at
Related Southeast is dedicated to building well-connected and culturally enriched communities. For over two decades, Related Southeast has worked to develop dynamic neighborhoods that are inclusive, innovative, and vibrant. With completed and ongoing developments in West Palm Beach, including The Square, 360 Rosemary, and One Flagler, Related Southeast is making long-term investments to transform and support local communities. Learn more about Related Southeast at