Marketing Manager 4

BCforward is currently seeking a highly motivated Marketing Manager 4 for an opportunity.
Position Title: Marketing Manager 4
Location: Remote, USA
Anticipated Start Date: [7/17/2024]
Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.
Expected Duration end date: 12/20/2024
Pay Range: [50] - [55]
Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).
Typical Day in the Role

• Purpose of the Team: This role is basically a temporary backfill for someone on my team who's on maternity leave and they will have a portfolio of partners that they'll work with and mostly the accountable for interacting with the partner and the internal partner development managers helping manage their agreed marketing plan.
• Key projects: Mix of strategy, execution, and operational management, kind of like project management
• Typical task breakdown and operating rhythm:
• Project Management and Execution: This encompasses a significant portion of the role, with tasks such as managing a webinar series, coordinating with different teams, securing dates, and working on content with subject matter experts. The project management and execution tasks could account for approximately 40-50% of the workload.
• Strategy Work: Strategy-related tasks, including internal and external meetings, might constitute about 15-20% of the role
• Meetings: Both internal and external meetings are expected to take up around 30% of the time.
• Operational Support and Budget Management: This includes managing marketing budgets, raising purchase orders (POs), and reviewing proof of execution, which could be considered under project management or as a separate category, potentially taking up 25% of the role if split evenly with project management and execution tasks.

Candidate Requirements

• Years of Experience Required: 8-10 overall years of experience in the field.
• Would be awesome for candidates to provide portfolios or work samples, indicating it as "optional but preferred.

Strong technical understanding of Microsoft cloud technologies. The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills
Top 3 Hard Skills Required + Years of Experience

1. Minimum 5+ years experience with B2B marketing, with partner experience being ideal but not mandatory.
2. Minimum 4+ years experience with Experience in project management, marketing planning, and execution.
3. Minimum 5+ years experience with Budget and operations experience, including managing marketing budgets, raising POs, and reviewing proof of execution

Hard Skills Assessments

• Expected Dates that Hard Skills Assessments will be scheduled: ASAP
• Hard Skills Assessment Process: The assessment process will include 1-2 rounds
• Required Candidate Preparation: Portfolios are optional

Accountabilities:

• Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for Microsoft cloud.
• Lead creation of 'better together' messaging and marketing content, offers and incentives, as well as joint PR and event marketing.
• Understand partner's business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.
• Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions' sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.
• Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partner's impact at the Microsoft subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM execution
• Leverage technical and industry expertise to become a thought leader and trusted advisor to your partner
• Land and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner.

Qualifications

• 5+ years in a customer and/or partner facing role, optimally dealing with a variety of audiences - customers, partners (ISV, SI, start-ups, MSPs), strategy, marketing, or business development
• 3+ years working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutions
• Strong technical understanding of Microsoft cloud technologies and the work that partners do to develop, build-upon, and extend cloud solutions
• Exceptional Product Management and/or audience marketing experience is required, including modern marketing practices, and advanced skills at writing marketing materials, value propositions, and messaging
• Ability to articulate both business and technical value of Microsoft cloud services to senior business and technical decision makers
• Demonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readiness
• Passionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.
• The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures.
• Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business success
• Brings demonstrated experience proposing, creating, and managing executive-level proposals and presentations
• Executive Relations: The ability to interact confidently with senior leaders in a highly-matrixed organization to present/defend/clarify concerns or issues regarding an existing project, program, or solution. This includes the ability to confidently address difficult questions, handle pushback from a high-level audience, and maintain an executive demeanor while engaging in challenging or sometimes high-pressure situations.

Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
Keywords:
["Marketing Manager" OR Budget OR operations]
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.
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