Aditi Consulting
Marketing Manager 4
Aditi Consulting, Redmond, Washington, United States, 98052
Summary:In this role, Sr. Partner Marketing Manager, you will engage across a portfolio of leading Global Independent Software Vendors (ISVs) and GPS to define integrated marketing strategies and plans that accelerate new market opportunities for company's and the partners. Specifically, you will work collaboratively with counterparts at the partners to take joint solutions built on the Cloud to market. This includes defining the marketing strategy, campaign development and measurement, solution launch plans, better together' messaging and marketing content, demand generation initiatives, pipeline acceleration activities as well as joint PR and event marketing.
You will work with sales, engineering, and marketing leaders to develop a joint end-to-end go-to-market motion, aligning with corporate and sales teams worldwide on strategies, resources, and execution. You will develop and maintain joint marketing plans to drive clients' Cloud consumption and accelerate Marketplace, Industry, and AI pipeline while creating new scalable collaboration processes with the partner at the global and regional levels.
Responsibilities:
Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for cloud.Lead creation of 'better together' messaging and marketing content, offers and incentives, as well as joint PR and event marketing.Understand partner's business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Cloud revenue generated from joint solutions' sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partner's impact at the subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM executionLeverage technical and industry expertise to become a thought leader and trusted advisor to your partnerLand and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner.
Qualifications
5+ years in a customer and/or partner facing role, optimally dealing with a variety of audiences - customers, partners (ISV, SI, start-ups, MSPs), strategy, marketing, or business development3+ years working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutionsExceptional Product Management and/or audience marketing experience is required, including modern marketing practices, and advanced skills at writing marketing materials, value propositions, and messagingDemonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readinessPassionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures.Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business success
Top 3 Hard Skills Required + Years of Experience
Minimum 5+ years' experience with B2B marketing, with partner experience being ideal but not mandatory.Minimum 4+ years' experience with Experience in project management, marketing planning, and execution.Minimum 5+ years' experience with Budget and operations experience, including managing marketing budgets, raising POs, and reviewing proof of execution
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
You will work with sales, engineering, and marketing leaders to develop a joint end-to-end go-to-market motion, aligning with corporate and sales teams worldwide on strategies, resources, and execution. You will develop and maintain joint marketing plans to drive clients' Cloud consumption and accelerate Marketplace, Industry, and AI pipeline while creating new scalable collaboration processes with the partner at the global and regional levels.
Responsibilities:
Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for cloud.Lead creation of 'better together' messaging and marketing content, offers and incentives, as well as joint PR and event marketing.Understand partner's business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Cloud revenue generated from joint solutions' sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partner's impact at the subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM executionLeverage technical and industry expertise to become a thought leader and trusted advisor to your partnerLand and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner.
Qualifications
5+ years in a customer and/or partner facing role, optimally dealing with a variety of audiences - customers, partners (ISV, SI, start-ups, MSPs), strategy, marketing, or business development3+ years working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutionsExceptional Product Management and/or audience marketing experience is required, including modern marketing practices, and advanced skills at writing marketing materials, value propositions, and messagingDemonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readinessPassionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures.Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business success
Top 3 Hard Skills Required + Years of Experience
Minimum 5+ years' experience with B2B marketing, with partner experience being ideal but not mandatory.Minimum 4+ years' experience with Experience in project management, marketing planning, and execution.Minimum 5+ years' experience with Budget and operations experience, including managing marketing budgets, raising POs, and reviewing proof of execution
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.