Senior Product Marketing Manager

The Senior Product Marketing Manager will play a critical role in driving the success within 2-3 product categories through the development and execution of effective downstream marketing strategies and go-to-market marketing plans. This role will work closely with product managers, content & creative teams, and sales to ensure alignment and achieve our business goals.
Responsibilities:
Marketing Plan Development

Own the development of marketing plans for 2-3 product categories, working closely with product managers to understand the unique features, benefits, value proposition and target audience of each product.

Go-to-Market (GTM) Marketing Strategy

Collaborate with product managers to formulate and own effective GTM marketing strategies for new product launches, ensuring a seamless introduction of products into the market.

Customer Understanding: Create marketing campaigns that demonstrate a deep understanding of the customer and effectively communicate the value propositions associated with the products in your categories.

• Competitive intel, understand customer workflows and dynamics

Marketing Execution: Execute all marketing tactics to support the GTM and marketing plans, activating an omni-channel, integrated marketing approach across various channels such as email, direct mail, and social media.
Marketing Funnel Optimization: Leverage expertise in optimizing the marketing funnel to identify opportunities for improvement and implement strategies to drive conversions and sales growth.
Marketing Requests Analysis: Analyze incoming marketing requests from product or sales teams and evaluate their alignment with the strategic marketing plan. Determine whether requests should be executed upon and provide guidance accordingly.
Sales Enablement: Understand the needs of the sales team and develop the necessary materials, including sales collateral, presentations, and training materials, to equip them with the tools required for successful B2B and distributor engagement.
Results Tracking and Reporting: Establish benchmarks and tracking mechanisms to monitor marketing performance and report out on results to stakeholders, providing insights and recommendations for improvement.
Collaboration with Content & Creative Team: Work closely with the content & creative team, serving as the main point of contact, to brief in marketing requests and ensure the timely delivery of high-quality marketing assets.
Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in a product marketing role working directly with product management teams.
• Experience working for or with healthcare distributors or medical supply manufacturers.
• Well-rounded marketing skill set with a solid understanding of various marketing disciplines including email, direct mail, and social media
• Proven track record of developing and executing successful marketing strategies and go-to-market plans.
• Strong analytical skills with the ability to track and interpret marketing performance metrics.
• Excellent communication and presentation skills to effectively convey marketing strategies and plans to cross-functional teams and stakeholders.
• Ability to work independently and manage multiple projects simultaneously.
• Strong team player with the ability to collaborate and influence cross-functional teams.
• Creative thinking and problem-solving skills with a customer-centric mindset.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)