PRODUCT MARKETING MANAGER (Hybrid)

Not just a job, but a career

Yokogawa, award winner for 'Best Asset Monitoring Technology' and 'Best Digital Twin Technology' at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team

Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

JOB SUMMARY

The Product Manager (PMK) is the central figure for assigned product(s), demonstrating a high level of ownership and responsibility for their success. This role develops and implements strategies to enhance brand recognition, generate sales opportunities, and drive growth. The PMK manages the product lifecycle with a focus on commercial execution and marketing, including annual planning, market and competitive analysis, product release, promotion, target market programs, sales enablement, and feedback to R&D. The role also provides guidance on pricing, inventory, service, technical support, and training. The PMK drives short and long-term sales and market share growth by leading Industry DeepDrive Pack(s), programs that target focus industries for assigned product(s) with marketing campaigns, target account research, demonstrating key customer applications, and supporting new account penetration tactics. Additionally, this role supports overall section planning and corporate goals.

DUTIES/SKILLS

• Market Requirements Understanding

  Develop a deep understanding of YCA's regional market requirements and influence engineering teams to incorporate these needs into the design of current and future products.

  
  

• Annual Product Business Plan

  Create and implement annual product business plans, defining actionable items and tracking progress.

  
  

• Product Expertise

  Possess technical knowledge of products, articulate value propositions, key features, competitive positioning, target markets and applications.

  
  

• Marketing Execution

  Collaborate with regional and global marketing teams to develop and launch product and industry related promotional activities, including web content, hardware demos, brochures, advertising, promotional videos, webinars, press releases, exhibition support, and thought leadership. Optimize the ROI for these activities.

  
  

• Sales Tools Development

  Create and maintain sales tools, including pitch decks, training materials, competitor comparisons, sales news, customer references, seminars, and other resources.

  
  

• Special Calls

  Provide expertise to help sales win large and complex opportunities, including product customizations, partnering or solution selling.

  
  

• Effective Communication

  Exhibit strong communication skills to effectively interact with customers, sales representatives, application engineers, and internal staff.

  
  

• Technical Support Improvement

  Collaborate to improve technical support efficiency and ensure all technical data and documents are easily accessible.

  
  

• Financial Goals Achievement

  Consistently meet or exceed financial targets.

  
  

METRICS

• Performance to plan through orders, marketing qualified leads (MQL), and contents created for assigned products
• Execution of annual business plan for assigned product or products

SPECIFICATIONS
Qualification: Exceptional interpersonal and communication skills, both written and verbal. Consistently convey a professional and competent image.
Education: Bachelor's degree in engineering or equivalent experience.
Prior Experience:

5+ years practical experience with Test & Measurement (power analyzers, data acquisition, oscilloscopes, optical spectrum analyzers), inverters, motors & drives, EVs, optical communications and network components.

Yokogawa wants a Diverse, Equitable and Inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Are you being referred to one of our roles? If so, ask your connection at Yokogawa

about our Employee Referral process!