Digital Marketing Manager

The Kessler Collection is made up of 12 artful hotel and resort properties, 25 restaurants, and over 1,700 Grand Performers across seven states, we continue to grow and so will you! The opportunities are endless. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being.

We believe people want to be inspired!

Our Grand Performers Receive Many Benefits Including:

• Marriott Employee Discounts Worldwide
• Competitive Wage & Discretionary Bonus Program
• Medical, Dental, Vision Insurance
• Company-Sponsored Life Insurance
• Short & Long-Term Disability Insurance
• Pet Insurance
• Tuition Reimbursement Program
• 401(K) with Discretionary Company Matching Contributions
• Employee Assistance Program

Founded in 1984, The Kessler Collection is a visionary hospitality brand that develops, owns, and manages hotels, restaurants, and retail. In 2020 Kessler introduced Plant Riverside District, Savannah's premier riverfront entertainment center offering dynamic restaurants, vibrant nightlife, high-end retail, and luxury stays at the JW Marriott Savannah Plant Riverside. We are known for being the industry leader in immersive and innovative experiences: weaving art, dining, history, and truly meaningful touches with exceptional service.

We are seeking a passionate and visionary Digital Marketing Manager to join our dynamic marketing team at Plant Riverside District. The ideal candidate is a creative thinker with a strategic mindset, a knack for data-driven decision-making, and a deep understanding of the digital marketing ecosystem. You will play a pivotal role in shaping and executing our digital marketing strategy, driving brand awareness, increasing revenue, and fostering meaningful connections with our audiences.

Primary areas of responsibility include, but are not limited to the following:

• Strategy Development

  Craft and execute innovative digital marketing strategies that align with our business goals and drive measurable results.

  
  

• Campaign Management

  Plan, execute, and optimize multi-channel digital marketing campaigns across digital platforms including social media, paid media management, programmatic media, email, and content marketing. Ensure integrated planning by collaborating with internal departments and stakeholders.

  
  

• Content Creation

  Collaborate with a team to develop compelling and engaging content that resonates with our target audiences and enhances our brand presence. Ensure social and digital content is optimized for specific platforms.

  
  

• KPI Management

  Determine and set targeted KPIs for all digital campaigns.

  
  

• Analytics

  Utilize digital marketing analytical tools to track campaign performance, interpret data, measure engagement and make informed recommendations to increase conversion rates. Optimize various creative content in test and learn environment.

  
  

• Reporting

  Create and distribute monthly reports to share results of integrated efforts.

  
  

• Digital Content Optimization

  Optimize copy and video/photography on web site/s, and partner sites to align to SEO strategic keywords; keep content including photography and captions updated and refreshed.

  
  

• Digital Asset Management

  Ensure assets and photography are categorized, optimized and loaded across various platforms.

  
  

• SEO Management

  Oversee SEO strategy including all directory and listing optimization, key word refreshes and local citation audits on various platforms.

  
  

• SEM Management

  Implement targeted PPC campaigns through Google and Microsoft platforms to complement SEO strategies.

  
  

• Paid Media Management

  Manage cost-per-click and programmatic media across various platforms to ensure maximum ROAS; manage paid advertising with key wholesale partners; oversee display advertising efforts.

  
  

• CRM Management

  Optimize and oversee marketing automation and lead nurturing processes through email, digital/web, and social channels.

  
  

• Merchandising

  Manage Plant Riverside District's messaging, campaigns and exposure across key sites and platforms including Marriott, TripAdvisor, OpenTable, Yelp and more.

  
  

• Agency and Vendor Coordination

  Work with partners to execute and deliver campaigns when needed.

  
  

• Other tasks and needs as appropriate.

Supervisory and leadership responsibilities include achieving results through providing direction and accountability of the following Grand Performers within the culture and policies established by the Kessler Collection.

• No direct reports

To perform this role successfully, an individual must cultivate successful relationships with the following individuals to achieve alignment and support.

• Director of Marketing
• General Manager
• Corporate Marketing Team

Education, License, Certifications, Experience

• Minimum of three (3) years of work experience in the Digital Marketing field - required.
• Experience managing SEO and paid /programmatic media in digital platforms: Google Analytics, Google Ads, Yext, Google My Business- SEO tools. -Required
• Marriott digital marketing platform experience - preferred
• Experience in the Hospitality/Tourism industry - preferred
• Skilled in the use of Microsoft Office applications, including Excel and Word - required

To perform this role successfully, an individual must have experience achieving desired result(s) in their areas of responsibility. The requirements listed below are representative of observable behaviors and essential knowledge, skill, and abilities required of a successful incumbent.

• Strong written, verbal, and interpersonal skills.
• Strong analytical skills with ability to analyze data, prepare reports and present findings.

The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job.

• While performing the duties of this job, the Grand Performer is regularly required to sit; use hands to finger, handle, or feel and talk or hear, and reach with hands and arms.
• The Grand Performer is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
• The Grand Performer must regularly lift and/or move up to ten pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

The work environment/conditions described herein are representative of those that an incumbent may experience.

• Candidate must be comfortable working in a shared space, without the use of a private office.
• Schedules may vary from week to week based on business demands in excess of 40 hours with or without notice.
• This position frequently interacts with the Marketing department and is required to communicate within deadlines.