Senior Product Marketing Manager, Market Segments
Workday, Boulder, CO, United States
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About The Team
Do what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing Finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
Our Product Marketing team is growing, and we're looking for a Product Marketer to join us and support our continued success. We're responsible for deeply understanding and articulating what is different, better, and remarkable about Workday’s offerings. Our work powers the company’s go-to-market strategies by connecting the dots across our business stakeholders and our products and technology partners.
About The Role
We're looking for a Senior Product Marketer to join our team and help deliver on: Go-to-market enablement, revenue segment product marketing, and overarching positioning and messaging. This is an outstanding opportunity for a hard-working, entrepreneurial marketer to own efforts that span across the overall Workday portfolio and handle connection points between the CHRO and CFO buying centers and Center of Excellence product marketing teams. It's a hands-on role initially focused on being the primary Product Marketing owner for our strategic go-to-market transformation initiative . You'll be building relationships across Workday-wide collaborators to produce compelling and differentiated messaging and related assets and enable stakeholders in order to deliver successful business outcomes, while working on this highly visible and daring program to make it simpler for our customers to consume Workday and achieve rapid success with our solutions.
Responsibilities:
Serve as Product Marketing owner for go-to-market initiatives across key sales segments and industries.
Work with Corporate Strategy and Program Management on the phased rollout of the go-to-market initiatives as it expands to address additional sellers, industries, and regions.
Lead messaging and positioning creation across Product Marketing buying center teams (oCHRO, oCFO, oCIO, CX Services), industry teams, and product strategy teams.
Incorporate multifaceted and detailed product, buyer, competitive, and external market knowledge into effective messages and build compelling and differentiated positioning.
Coordinate asset requirements gathering, definition, and production to meet the needs of initiative stakeholders.
Distill, digest, and rationalize solicited feedback on content from varying perspectives; supply a point-of-view to move past content disagreements.
Enables Sales and Presales by partnering with Global Sales Enablement to define and supply vital content in support of go-to-market initiatives.
Plan, structure, and complete sophisticated projects, working effectively in matrixed environments across multiple teams.
Identify and communicate project risks to appropriate team members early, develop and implement risk mitigation plans.
Manage relationships and collaborate effectively with cross-functional teams including: Corporate Strategy, Program Management, Sales, Sales Enablement, Marketing, and Product teams.
Be a leading evangelist for go-to-market initiatives by passionately and accurately communicating the nature of the program.
Develop a deep understanding of critical buyer personas by synthesizing content across buying centers to build artifacts that communicate the business value of the Workday platform.
Collaborate with partner teams to analyze and compare packaging options that best position the full Workday portfolio.
Communicate influentially, manage expectations appropriately, and lead critical conversations with senior level collaborators.
Think strategically by understanding business challenges, see the situation holistically, and resolve critical steps needed to achieve desired outcomes.
Use quantitative and qualitative analysis to understand buyers, define messaging, and advise go-to-market plans.
About You
Basic Qualifications:
6+ years of product marketing experience in B2B and SaaS
BA/BS degree or equivalent practical experience
Other Qualifications:
History of working with minimal direction
Ability to write concisely and effectively communicate internally and externally
A bias for action and acting with alacrity
Strong presentation abilities
Ability to balance contending priorities
Expertise with collaboration tools (e.g. Zoom, Slack, or equivalent)
Expertise with office productivity tools (e.g. Google and Microsoft suites)
Commanding knowledge of Microsoft PowerPoint and Google Slides
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $138,400 USD - $207,600 USD
Additional US Location(s) Base Pay Range: $123,400 USD - $207,600 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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