Solitude Mountain Resort

Communications & PR Manager

Solitude Mountain Resort, Provo, UT, United States

Year Round
JOB TITLE

DIVISION

Marketing/Sales

REPORTS TO

Director of Sales and Marketing

CLASSIFICATION: Year Round/Salary
POSITION:
The Communications & PR Manager takes the lead in developing and executing earned media and PR campaigns, ensuring alignment with Solitude's strategic goals and objectives. This role acts as the first point of contact for media inquiries, while proactively coordinating media and FAM visits. This role co-manages Solitude's ambassador, athlete, and photographer programs. The Communications & PR Manager also coordinates with the marketing team to evolve the brand voice through the development of strategic blog content, community engagement, and storytelling.
SPECIFIC JOB REQUIREMENTS:

Effective in generating media coverage and journalistic stories that convey a positive message
Able to strategically develop successful earned media campaigns, in both local, regional, and national media markets
Knowledge of local media market, with media contacts in the ski and travel industry
Must be able to interact with a wide variety of personality types, and build beneficial relationships with both internal and external partners
Professional verbal and written communication skills, including experience in writing press releases and media alerts, and the ability to discuss complex matters clearly and succinctly
Able to communicate in alignment with the Solitude brand
Able to craft compelling stories via copy, video, and audio
Prior communications and public relations experience in the ski or tourism industry is necessary
Must be comfortable with public and on-camera speaking
Must understand the qualities of good action and lifestyle photography
Skilled user of all Microsoft Office suite tools
Must be flexible with work schedule and job duties as required. Weekends and some holidays required
Self-starter with strong organizational skills
Bachelor's degree, preferably in communications, journalism, public relations, or marketing
Advanced skiing or snowboarding ability

JOB DUTIES AND RESPONSIBILITIES:

Develop an annual communications plan that includes local, regional, and national coverage for Solitude
Draft press releases and media alerts, following best practices for proofing and editing
Draft and edit marketing copy
Proactively initiate media visits while coordinating incoming media requests
Generate and manage relationships with influencers, local and national media contacts, and bloggers within the ski, travel, and outdoor industries
Use Solitude assets and resources to tell the Solitude story
Research trending topics to generate blog content
Schedule influencer, media, blogger, and athlete visits to ensure strategic development of content
Negotiate with and co-manage Solitude's content team, which includes local athletes, ambassadors, and photographers
Accompany photo/video production on- and off-mountain
Develop an annual photo and video shot list
Manage photo and video asset library
Manage internal communication, in cooperation with HR
Engage with community stakeholders, including Ski Utah, Visit Salt Lake, Utah Office of Tourism, Save our Canyons, Big Cottonwood Canyon Foundation
Develop relationships with community organizations that align with Solitude's values and goals
Travel for media tours with Ski Utah, Ski City and other trade functions as assigned

Perks of Working Here:
Work & Play in the Mountains:

Embrace the stunning Wasatch Mountains.
Connect with fellow mountain enthusiasts.

Benefits:

Access to select Alterra Mountain Company Destinations.
Free Solitude season pass for you and eligible dependents.
Discounts on solitude lift tickets for friends and family.
Discounts on food, rentals, retail, and lessons.

Other Perks:

Comprehensive medical, dental, vision, and life insurance for eligible employees
Pro deals with outdoor brands.
Generous 401(k) plan with company match.
Free counseling service through Employee Assistance Program.