Director of Marketing and Sales

UPLANDS RETIREMENT VILLAGE
JOB DESCRIPTION
Job title: Director of Marketing and Sales FLSA Status: Exempt
Department: Marketing Reports to: Executive Director
Classification: (E)
Position summary: Responsible for planning, developing, and maintaining a comprehensive not-for-profit marketing effort across all areas of living at Uplands Village. Works cooperatively and respectfully with residents, coworkers, families, visitors, prospects and volunteers to create a positive and pleasant environment in the office. All tasks are performed in accordance with current standards, policies, guidelines and regulations and in a safe and efficient manner.
Essential skill and experience:

• Minimum five years of marketing/sales administration experience.
• Must execute marketing/sales service in accordance with policies and procedures and current federal, state, and local standards, guidelines, and regulations.
• Associates degree or equivalent experience in the field of administration, business, health, marketing or related and communicative skills; auditory and visual skills; satisfactory completion pre-employment process as required.
• Ability to make effective and persuasive speeches and presentations prospects.
• Planning: an ability to think ahead and plan over a one-to-five year time span.
• Time management: the ability to organize and manage multiple priorities.
• Problem analysis and problem resolution at both a strategic and a functional level.
• Must have patience, tact and enthusiasm, as well as willingness to handle difficult prospects.
• Positive, confident and a relationship builder.
• An intelligent and articulate individual who can relate to people at all levels of the organization and possess excellent oral and written communication skills.
• Computer proficiency in marketing database software and reporting formats.

Preferred skill and experience:

• Bachelors Degree in Business or other marketing related degree or 5 or more years of experience in a related field.
• Minimum five years marketing/sales experience in senior housing, preferred.

Reporting to this position: Sales Counselor; Marketing Planner

Essential duties:

• Design and implement a comprehensive marketing and sales program and appropriate marketing strategies for both local and national markets.
• Develop comprehensive sales and marketing plans and programs for the Uplands Village community, including independent living, assisted living, memory support, skilled nursing rehabilitation and long-term care.
• Census development and revenue generation to meet pre-established sales goals for all areas of living at Uplands Village (IL, AL, SNF).
• Promote the Life Plan Community concept.
• Organizes and develops specific customer relations programs determining organizations presence at conventions, annual meetings, trade associations, and seminars.
• Maintain knowledge about the senior housing market, competition and economic environment as it relates to Uplands (IL, AL, SNF).
• Achieve financial objectives by preparing an annual budget scheduling expenditures, analyzing variances and initiating corrective actions.
• Provide marketing information by answering questions and requests.
• Contributes to marketing effectiveness by identifying short term and long-range issues that must be addressed providing information and commentary pertinent to deliberations, recommending options and course of action.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Plans, develops, schedules and carries out marketing events.
• Develops and monitors marketing and sales budgets.
• Develops and maintains systematic market intelligence gathering and reporting efforts.
• Makes written and oral reports/recommendations to the Executive Director concerning sales/marketing. This includes physical properties appearance as they affect the department's overall objectives.
• Keep current on industry trends, regulations, and competition.
• Participates in community service, civic groups, and networking programs to maintain their awareness and support of the company.
• Assist in creating and maintaining a positive tone and atmosphere for the Uplands Village community.
• Provide sales/marketing supervision and leadership to marketing staff.
• Mentor, coach and train internal and external sales and marketing staff.
• Conduct sales training.
• Performs other related duties as assigned by Executive Director.

Essential expectations:

• The employee is expected to adhere to all organizations policies and act as a role model.
• Contributes to team effort by accomplishing related results as needed.
• Maintain the comfort, privacy, and dignity of each resident in the delivery of services to them. Interact with residents in a manner that displays warmth and promotes a caring environment. Complying with HIPAA- Privacy Rule regulations.
• Must coordinate with all involved staff to ensure effective procedures and programs.
• Supports the mission, vision and values of Uplands Retirement Village.
• Responsible for maintaining close working relationships with the Board of Directors and the active, ongoing, and smooth functioning of this Board as it seeks to market Uplands.
• Influences present and future prospects by determining and evaluating current and future market trends and giving input to the board of directors.

Organizational behaviors and standards:

• Friendly
  • Actively seeks opportunities to provide outstanding service to others.
• Resident Care
  • Consistently anticipates and meets each resident's directed service needs.
• Caring and Compassionate
  • Purposefully takes the time to listen, keep residents informed and offer empathy.
• Energetic Teamwork
  • Actively supports others, works with others, and makes others look good. Provides leadership that empowers other members of the team to meet the resident's wants and needs.
• Leadership and Professionalism
  • Displays pride in work and Uplands.
• Problem solving
  • Utilize 'win/win' problem solving model when attempting to solve work related problems.
• Environmental
  • Demonstrates safe work habits, genuinely takes pride in the appearance of the overall work area.
• Communication
  • Demonstrates appropriate communication related to face-to-face communication, telephone, answering calls, placing a call on hold, transferring calls, voice mail, use of speaker phone, and email.
• Commitment
  • Demonstrates commitment to the organization, co-workers, and self-development. Commitment to eliminate loneliness, helplessness, and boredom in the lives of residents.
• Diversity
  • Engages in interactions with an open mind while being non-judgmental and treats everyone with dignity and respect.
• Attendance
  • Regular and reliable attendance.
• Confidentiality
  • Protects confidentiality and privacy.
• Safety
  • Contributes to a culture of safety.

Physical demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: See attached physical requirements form
• Work environment: While performing the duties of this job, the employee may be required to work extended periods of time at a computer workstation. The noise level is usually moderate.

Receipt and Acknowledgement

I acknowledge and understand that:

• Receipt of the job description does not imply nor create a promise of employment, nor an employment contract of any kind, and that my employment is at-will.
• The job description provides a general summary of the position in which I am employed, that the contents of this job description are job requirements and, at this time, I know of no limitation, which would prevent me from performing these functions with or without accommodation. I further understand that it is my responsibility to inform my supervisor at any time that I am unable to perform these functions.

I have read and understand this job description.

Print employee Name: ________________________________________

Signature____________________________

Date: _____________________