Director, Marketing and Fan Engagement

Position Highlights
The Director of Marketing and Fan Engagement position serves as the marketing director and game director for all assigned sports. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and tickets sales/operations. Includes oversite of interns and student volunteers for gameday and marketing plan execution. This position reports to the Assistant AD of Marketing.
The Athletics Department is dedicated to excellence in collegiate sports, building a modern model of intercollegiate athletics fostering a culture of integrity, innovation, and student-athlete success.
This position requires the ability work a flexible schedule, including nights and weekends, and travel for competition and recruiting.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!
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Duties & Responsibilities
Develop and implement marketing, branding and promotional plans for assigned sports to increase attendance, awareness, and revenue.
Prepare and execute detailed game scripts to direct music, video content, public address announcements, spirit squads and other resources to deliver a high-quality fan experience for assigned sports.
Manage gameday staff such as interns, public address announcers, music personnel and spirit squads.
Coordinate Marketing Internship program by recruiting interns, scheduling interns to events, and help develop students into the next leaders of the industry.
Think creatively to find unique ways to enhance fan experience and the Arizona Athletics brand.
Cultivate relationships with campus partners to identify mutually beneficial programming for Arizona students around home athletic events.
Collaborate with assigned sports and other external units of the athletic department to ensure cohesive messaging across all platforms.
Plan and assist with community outreach and grassroots marketing programs to create excitement for Arizona athletics.
Update select content on to deliver timely and relevant information to fans, ticketholders, donors and students.
Coordinate advertising and social media strategies to engage fans and to build the Arizona Athletics brand in Tucson, the Big 12 and beyond.
Hold a position and contribute on different committees throughout the department.
Manage select marketing and fan engagement programs such as kid’s club and memorabilia requests.
Other duties as assigned.
Knowledge, Skills and Abilities
Excellent interpersonal, organizational, and communication skills, including both verbal and written.
Ability to work independently, set priorities and think critically.
Ability to work well with others and comfortable taking initiative.
Ability to have a professional image and demeanor.
Working knowledge of Microsoft Office.
Working knowledge of Adobe Creative Suite.
Knowledge of NCAA and Big 12 rules and regulations.
Minimum Qualifications
Bachelor’s degree in related/relevant field of study and at least one year of experience from which comparable.
Three years of experience
The ability to work nights, weekends, and/or holidays.
Preferred Qualifications
Master's degree in Marketing, Sport Administration or a related field
Two years of experience in collegiate or professional sports marketing. Experience can include internships and graduate assistant level.
Email Marketing Experience.
SideArm website experience.
FLSA
Exempt
Full Time/Part Time
Full Time
Number of Hours Worked per Week
40 + nights and weekends
Job FTE
1.00
Work Calendar
Fiscal
Job Category
Athletics
Benefits Eligible
Yes - Full Benefits
Rate of Pay
$47,356 - $59,195
Compensation Type
full-time equivalency (FTE)
Grade
6
Grade Range Minimum
$47356
Grade Range Midpoint
$59195
Grade Range Maximum
$71034
Career Stream and Level
PC2
Job Family
Athletics Admin
Job Function
Athletics
Type of criminal background check required:
Name-based criminal background check (non-security sensitive)
Number of Vacancies
1
Target Hire Date
7/12/2024
Expected End Date
Contact Information for Candidates
Tony Daniel Lindsey Lessing Open Date
7/5/2024
Open Until Filled
Yes
Documents Needed to Apply
Resume, Cover Letter, and One Additional Document
Special Instructions to Applicant
Application: The online application should be completed in its entirety. Blank or missed information may be considered an incomplete submission.
Letter of Interest: Should clearly indicate how your skills and professional employment experience meet the Minimum and the Preferred qualifications (if applicable).
Additional Questions: Please answer the questions completely.
Pleasesubmit Resume, Cover Letter, and One Additional Document with you.
1.Describe your knowledge of NCAA and Pac-12 Conference rules and regulationsrelating to academics, satisfactory progress, and eligibility.
2. Please list below any experience you have had since 2015 with high school orcollege student-athletes. This includes working or volunteering in any capacitywith a high school, AAU, sports club, junior college or 4-year institutionstudent-athlete, athletics team or department.
3. Applicants for this position are subject to the following NCAA Bylaws11.4.2, 11.4.2.1, 11.4.2.2, 11.4.3, 11.4.3.1, 11.4.3.2, 11.4.4, 11.4.4.1, and11.4.4.2. You may be asked about these Bylaws in an interview, and you may beasked to sign a future affirmation confirming the same prior to or upon youremployment by The University of Arizona, if you are selected for employment. Doyou understand that by submitting your application for employment you areaffirming that you have read these Bylaws, and that such Bylaws would notpreclude your employment by The University of Arizona?
4. Are you the parent, coach, relative or guardian of a prospectivestudent-athlete (i.e., student in 9-12 grade or 7–12 grade for men’s basketballor junior college student) in the sport of men’s basketball, women’s basketballor football or have any other type of association with any prospectivestudent-athlete in the sports of men’s basketball, women’s basketball orfootball? If yes, please explain.
5. Is your potential employment within the athletic department conditioned uponthe enrollment of any prospective student-athlete (i.e., student in 9-12 grade,7-12 grade for men's basketball or junior college) in the sport of men'sbasketball, women's basketball or football? If Yes, please explain.
6. Do you understand that failure to disclose any information related to youraffiliation with a prospective student-athlete (student in 9-12 grade, 7-12grade for men's basketball or junior college) in the sports of football, men'sbasketball or women's basketball might render your application ineligible forconsideration?
Diversity Statement
At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.
Notice of Availability of the Annual Security and Fire Safety Report
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University’s campuses. Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures. Paper copies of the Reports can be obtained by contacting the University Compliance Office at .

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