Product Marketing Manager at CentralSquare in Remote

Product Marketing Manager at CentralSquare in Remote
Requirements Bachelor's degree in marketing, business or related field
4-7 years of relevant experience in a product marketing role
Proven ability and passion to transform technical content into engaging, customer-facing content
Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals
Ability to manage multiple projects at the same time in a fast-paced environment
Highly organized and detail-oriented
Responsibilities
Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies
Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products
Lead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows
Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place
Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts
Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc
Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns
$100K -- $150K
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications
Qualifications
Requirements Bachelor's degree in marketing, business or related field
4-7 years of relevant experience in a product marketing role
Proven ability and passion to transform technical content into engaging, customer-facing content
Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals
Ability to manage multiple projects at the same time in a fast-paced environment
Highly organized and detail-oriented
Excellent time management skills
Responsibilities
Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies
Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products
Lead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows
Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place
Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts
Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc
Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns
Benefits
$100K -- $150K
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications
Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies. Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products. Lead the development messaging and... positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows. Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place. Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts. Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc. Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns. Requirements Bachelor's degree in marketing, business or related field. 4-7 years of relevant experience in a product marketing role. Proven ability and passion to transform technical content into engaging, customer-facing content. Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals. Ability to manage multiple projects at the same time in a fast-paced environment. Highly organized and detail-oriented. Excellent time management skills. Knowledge of Sirius Decisions and Pragmatic Institute marketing structures a plus. Understanding of SaaS, cloud strategy and moving customers into more modern solutions based on their needs, a plus
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications
Company information
CentralSquare provides technology solutions that help over 7,500 public sector agencies deliver vital safety and administrative services to 3 out of every 4 residents of the U.S. and Canada. CentralSquare’s mission is to innovate on behalf of the public sector to create the broadest and most agile software platform to help solve some of the most pressing issues facing local governments today. More information is Software, Information Technology, Technology, Government, Law Enforcement, Geospatial Solutions, Public Safety, Public Sector, Public Safety and Justice Solutions, Utility Billing and Customer Information Systems

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