Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

We are looking for a Full-Time Digital Paid-Media Manager

Job Type

Full-time (40 hours / week), on-site (not remote)BANG! Miami (Clothing) is a brand of men's activewear featuring premium beachwear, underwear, and athleisure lines. Based out of Miami, our products are sold worldwide via our online webstore. Poolside style for men is in our DNA and it's what we do best. At BANG! Miami the beach is our stage where the show always must go on.We are looking to hire a skilled Digital Paid-Media Manager and Specialist to help manage, track, and optimize our digital advertising and PPC media channels to help achieve the growth goals for the brand. Position is full-time (40 hours / week).The Digital Paid-Media Manager works closely with and reports to the head of Marketing/Operations & Founder of the brand.

Responsibilities

Lead, develop, and optimize a diversified paid-media channel strategyExecute strategy by setting up, managing, tracking, and optimizing paid digital media campaigns across Paid Social, PPC, Search and programmatic ad channels on multiple platforms (Meta, TikTok, Google/YT, Bing, Pinterest, Reddit, Amazon, etc.)Work with Meta's first and third-party data, create and test custom audiences with help of the latest best-in-class technology and experiment with latest formats, video etc.Carefully analyze campaign performance and evaluate and interpret performance related KPIs for optimizationPrepare clear reports with accurate insights and actionable next stepsAnalyze and recommend new creative & copy supported by qualitative and quantitative metricsContinuous monitoring, tracking, and ensuring of the quality control of campaignsWork with the E-Commerce manager to coordinate product feed management and maintenance for implementation of ongoing DPA campaignsImplement retargeting and prospecting campaigns.Perform A-B testing campaigns, identify hypothesis, measure, report, and advice on future implementation of those learnings.Keep up with current online and digital paid media best practices to evaluate new improvements for the overall ad campaign strategies for the brand.Manage and maintain relationships with key vendors, platforms, and technology partners

Qualifications

2-5 years' experience working on PPC and performance-based, direct response marketing and SEM / Paid Social Media campaigns or DTC brands.2-5 years' experience with Solid knowledge of FB/IG Ads/Business Manager & Google Ads, Google Analytics, TikTok and other ad platforms, including retargeting ad platforms.Complete understanding of key performance indicators to strategically measure and track program success - agency experience preferredUnderstanding of marketing funnels and attribution analysisExperience with Google Analytics: knows the ins-and outs of Google Analytics and Google Tag Manager.Experience working with SEO analytics and use of website tools and conversion tracking (UTM links), keyword research, competition analysis, etc.Experience working with product data feeds management.Google Ads and Facebook Blueprint certifications a plusProficient in Adobe Creative Suite or Figma is a plus.BS or BA degree, Marketing, Ecommerce, Computer Science, or Business-related fieldsCreative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detailHighly organized with strong analytical and MS Excel skillsPassion for and a constant eye on the future of online media based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)Fluency in English, bilingual Spanish a plus

The ideal candidate

Has passion for digital marketing, eCommerce, and tech-oriented tools, and is affluent with menswear/fashion/apparel industry.Can manage multiple projects progressing at the same timeIs a good communicator and listener, who can also ask questions and find the way to arrive to the expected result on time, in a fast-paced environmentHas efficient self-time management skills with a self-disciplined approach to workflow with the ability to work in a dynamic environmentCan generate ideas to improve web experience, functionality, and businessPays attention to detailHas a positive can-do attitudeIs knowledgeable of pop culture, the fashion/apparel space, trends, media, entertainment, DJ/clubbing/pool-party lifestyle, resort & vacation spots, etc.

Bonus points

Experience working with online media tools such a Google Analytics/Tag Manager/SEO console Manager, etc.

Language

English (required)Spanish bilingual (preferred)

Education

Bachelor's (Required)

Location

Miami, FL (Required)Work is on-site at our office space (one location, Edgewater/Omni area - Miami)

Schedule

8 hour shiftMonday to Friday

Work authorization

United States (required)

Benefits include

Competitive salaryFlexible Paid Time Off policy including paid vacation, sick days, national holidays and key-dates days offHigh level of autonomy and responsibility from day one - startup environmentRelaxed, fun, and open-minded work environment driven by creativity and self-initiativeQuarterly bonus free apparel items

Compensation

$60,000.00 - $75,000.00 per year

To apply

Email resume with cover letter to jobs@
#J-18808-Ljbffr