Product Marketing Manager, eCommerce

Propelus, a workforce compliance management technology leader, is modernizing how dedicated professionals, their employers, regulators, and partners work better together. For over 20 years, Propelus solutions — CE Broker, EverCheck, and Immuware — have propelled the careers of millions through its Dynamic Professional Management platform, which provides workforce and talent management software.
Our innovative technology ensures a safer workforce, streamlines operations, and helps connect the complex workforce ecosystem, powering access to vital data, services, and support with unparalleled strategic partnerships to power our nation's critical compliance programs and safeguard our communities.
Learn why Propelus is trusted by over 5 million professionals:
Description | The Product Marketing Manager, eCommerce holds a pivotal role in driving product-centric marketing initiatives by harnessing data-driven insights to execute, measure, and optimize personalized user journeys. This position is dedicated to strategically positioning our products within the e-commerce landscape, emphasizing their value proposition in the realm of continuing education with a specific focus on maximizing online sales and customer engagement across our e-commerce platform.
Responsibilities | Duties include but are not limited to:
Developing and refining product positioning tailored for e-commerce channels to effectively target and resonate with online audiences.
Analyzing and optimizing pricing structures for e-commerce products to maximize profitability and competitiveness in the online market.
Understand the competitive landscape and develop positioning, messaging, and materials that highlight our strengths and value propositions.
Collaborating closely with cross-functional teams, including product development and e-commerce specialists, to identify target markets, enhance product features, and drive customer retention and loyalty.
Mapping out the online buyer's journey to optimize messaging at each stage, facilitating increased conversion rates and reduced cart abandonment.
Supporting content marketing and SEO efforts to generate online traffic and increase brand visibility among target e-commerce audiences.
Creating and delivering sales enablement materials tailored for e-commerce platforms to empower sales teams and drive revenue growth.
Planning and executing high-impact Go-to-Market campaigns to drive product awareness and adoption.
Developing and implementing an internal communication strategy to disseminate e-commerce-specific updates, market insights, and performance metrics effectively.
Qualifications & Desired Skills |
Minimum of 5 years of experience in product marketing, with a strong emphasis on e-commerce; experience in software or SaaS e-commerce environments preferred.
Proven track record of designing and executing successful e-commerce go-to-market campaigns.
Exceptional written and verbal communication skills, with the ability to craft compelling messaging for online audiences.
Proficiency in data analysis and interpretation to drive strategic decisions; familiarity with marketing automation tools (e.g., HubSpot), Google Analytics, and e-commerce platforms.
Strong interpersonal skills and ability to collaborate effectively with cross-functional teams in a fast-paced environment.
Detail-oriented self-starter with a proactive approach to problem-solving and project management.
Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
This role offers a dynamic opportunity to shape the e-commerce strategy and drive revenue growth through innovative marketing initiatives. If you're passionate about leveraging e-commerce channels to connect customers with exceptional products, we'd love to hear from you!
Benefits and Perks for Propelus employees include but are not limited to:
Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine!
Professional development allowance to help you grow in the ways that mean the most to you.
Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.
401K with company matching, as well as financial planning education and resources.
Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.
Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.
Check us out for yourself at our careers page or our Propelus culture Instagram accounts.
We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.
Full time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part time positions are scheduled to work a maximum of 30 hours per week (all part time positions will be specified in the job title.) This job is open to candidates authorized to work in the US and located within US borders.
Compensation Range: $120K - $140K

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