Blockchain Product Marketing Manager
CryptoRecruit, Little Ferry, NJ, United States
Company
The company is a leading virtual currency service providers. Headquartered in San Francisco, CA, is looking for a great Product Marketing leader in our marketing team. This person will take part in a complete marketing experience as he/she leads every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritisation and external communications, he/she helps shape the voice of the product and help it grow a loyal consumer base. This means this person works with a cross-functional team across sales, corporate communications, legal, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Responsibilities
Work across several aspects of marketing - from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events and communication.
Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership to drive product roadmaps, strategy and execution.
Develop actionable, data-driven insights to inform product and marketing strategy.
Leverage marketing insights to better understand our customers and represent the voice of the user.
Requirements
Bachelor's degree or equivalent practical experience.
4 years of industry experience in marketing, specifically, experience in market research, messaging, positioning, branding, creative development and campaign execution.
MBA degree.
Experience planning and rolling out large-scale/global marketing campaigns, and the ability to identify and implement scalable process improvements using a data-driven approach.
Experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise.
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
Passion for working with technology products and solving consumer needs.
Remuneration And Benefits
Better than market rate with equity plan
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