Lead, Marketing Womens Streetwear - Jordan NA
NIKE, Beaverton, OR, United States
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game!
WHO WE ARE LOOKING FOR
We are in search of a dynamic Brand Marketing Lead, to support the strategic streetwear offense with a focus on women's in North America.
In this role, you will be responsible for managing brand plans and driving functional excellence within the NA Jordan Brand team. Reporting directly to the Director of Women's Streetwear, this role will deliver brand plans that grow the business while creating deeper, lasting relationships with our consumer - HER.
You are someone capable of being a voice and advocate for the consumer. You live and breathe streetwear culture and understand trends in the marketplace. You should be solution oriented, team first collaborator, strategic vision, and digital thinking, passionate about streetwear, empathetic, and curious to learn.
We are looking for someone with an entrepreneur spirit, thinks outside the box, innovative, imaginative, and resourceful to make Jordan Brand part of her DNA.
We are creating the blueprint; the ideal candidate will thrive in ambiguity and excited to help create the future for HER.
WHAT YOU WILL WORK ON
You will assist the North America Jordan Women's Streetwear Director in upstream seasonal planning and downstream execution to cultivate and drive streetwear propositions, fuel consumer demand for HER and strengthen our connection with consumers. You are responsible for working across multiple functions, within integrated marketing functions and, with external agencies to develop and implement plans for Women's Streetwear marketing priorities. You'll be the lead informer and communicator on cross-functional details, collaboration, consensus, and progress on key assigned initiatives:
Primary point of connection for marketplace partners and city teams as they are briefed and then through execution of plans.
Proactively lead x-functional work sessions in preparation for key landmarks/checkpoints, in partnership with Ops team. Manage budget and resourcing with team leads and x-functional partners.
Support an end-to-end process to gain insight from consumers including cultural trends.
Oversee product integration and seasonal programming.
Support development of annual and seasonal programming plans.
Partner with Nike on integrated seasonal executions.
Manage campaign progress measurement. Recapping + teardowns.
WHO YOU WILL WORK WITH
In this role you will report directly into the NA Jordan Brand Marketing Director for Women's Streetwear. You will work across the NA and Global Jordan Marketing function including Sport & Entergy Marketing, Digital Marketing, City Marketing, and Marketplace Partners. This is a team sport and will require consistent collaboration, partnership and consensus across the Jordan Brand matrix.
WHAT YOU BRING
Bachelor's Degree or higher in Marketing, Communications, or related field or equivalent combination of education and experience
5+ years of consumer marketing or related experiences in marketing strategy, marketing planning, marketing implementation, retail merchandising, consumer servicing, and event execution
Outstanding leadership skills to influence functional teams and large cross-functional projects
Ability to work in a fast-paced environment where continuous innovation is essential
Deep understanding of product, competitive landscape, culture and trends
Digital marketing experience
Project management experience
Budget management and tracking experience
High attention to detail
Agile problem solver and self starter
Relationship builder and effective communicator
Willingness to relocate to the Beaverton, Oregon area
Ability to travel for business as needed
Preferred:
Experience leading brand campaigns targeting the woman consumer.
Experience working in streetwear / culture
Experience working in highly matrixed, complex organizations.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +and let us know the nature of your request, your location and your contact information.