Senior Manager, Brand Marketing

Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, creative thinkers, and operators obsesses over how to create the ultimate collector experience with our two core products - Collect, the most trusted and dynamic collector focused marketplace, and Live, the most fun and entertaining live shopping experience in collecting.

We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a small, nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

As a Senior Manager, Brand Marketing for Fanatics Collect, you will be at the forefront of driving our brand's success through strategic planning, creative execution, and engaging consumer experiences. Your experience in brand activations, influencer management, content creation, and event execution will be instrumental in shaping our brand's identity and connecting with our target audience.

This is a unique opportunity to join and make a lasting impact on a fast-growing company. The ideal candidate should be creative, entrepreneurial, passionate, highly analytical and goal oriented.

• Brand Strategy Development

  Formulate comprehensive brand strategies that align with Fanatics Live's vision and marketing objectives. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.

  
  

• Brand Activations and Consumer Experiences

  Conceptualize and execute engaging brand activations and consumer experiences that leave a lasting impression. Collaborate with event planners, agencies, and vendors to bring these experiences to life.

  
  

• Branded Campaign Implementation

  Oversee the end-to-end implementation of branded campaigns, from planning to execution. Monitor campaign performance and make data-driven decisions to optimize results.

  
  

• Influencer and Creator Management

  Identify and engage with influencers and content creators to amplify brand messaging. Build and maintain strong relationships with influencers to foster brand advocacy and collaborations.

  
  

• Event Activation and Execution

  Take charge of planning and executing events that align with Fanatics Collect's identity and objectives.

  
  

• Cross-Functional Collaboration

  Collaborate with internal teams, including marketing, sales, design, and product, to ensure cohesive brand messaging and alignment of initiatives.

  
  

• Market Research and Analysis

  Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends. Use insights to develop strategies that capitalize on market dynamics.

  
  

• Budget Management

  Responsible for managing the marketing budget related to brand activations, campaigns, and events, ensuring efficient allocation of resources.

  
  

• Performance Tracking and Reporting: Utilize various analytics tools to measure the success of marketing efforts and provide regular reports to stakeholders, highlighting key performance metrics and actionable insights.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• At least 5 years of experience in marketing, with a focus on brand management in sports and technology sectors.
• Proven experience in creating successful brand activations and memorable consumer experiences.
• Demonstrated expertise in developing and executing creative and effective brand and content strategies.
• Strong understanding of consumer behavior and market dynamics in the sports and tech industries.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Track record in influencer and creator management, with the ability to build and nurture relationships.
• Event planning and execution experience, with a keen eye for detail and flawless execution.
• Analytical mindset with the ability to derive actionable insights from marketing data.
• Strong leadership and interpersonal skills to collaborate effectively with cross-functional teams.
• Exceptional written and verbal communication skills.
• Passion for collecting, sports, and technology and a keen interest in industry trends.

The salary range for this position is $138,000- $173,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.

Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.