Senior Marketing Manager - Loyalty and CRM

At Frontier, seeing what's beyond the horizon is in our fiber. And we’ve been doing just that for over 80 years – connecting communities with emerging communications technology across the country. At Frontier, we’re transforming our business to break new ground and taking the digital revolution across the nation. We’re growing our team so you can join us in exploring and opening new frontiers. Here, you’ll have the opportunity to build a powerful foundation for America’s future and yours.
What we’re seeking:
We are seeking a talented and detail-oriented Senior Marketing Manager with an analytical background, data visualization, executive presentation, and strong project management skills to join our expanding Loyalty and Analytics Team. The job requires 4 days in the office at the Dallas, Texas or Tampa, Florida facilities. If you are passionate about leveraging data to drive marketing strategies and have a knack for creating compelling data-led executive presentations, we want to hear from you. In this in-person role, you will be required to report to either 1919 McKinney Ave, Dallas, TX, or 610 N. Morgan St, Tampa, FL to complete your work responsibilities.
What we need in you:
What you’ll do:
Market Research:
Stay abreast of industry trends, competitor activities, and emerging technologies to inform marketing strategies
Conduct market research to identify opportunities and threats, providing valuable insights for strategic decision-making
Develop opportunity areas to improve Voice of the Customer and NPS using the Medallia Platform and/or Voice of the Customer analytics
Strategy Development:
Translate data-driven insights into compelling narratives, showcasing the impact of marketing initiatives on business objectives
Create visually appealing and insightful executive presentations that effectively communicate complex loyalty & marketing data and strategies to leadership
Collaborate with loyalty, marketing, sales, and product teams to gather information for presentations and ensure alignment with organizational goals
Develop CRM communications channel strategy and own tactics for driving growth in email and SMS subscriber lists for prospecting and base communications
Project Management:
Experience collaborating across teams including customer service, front line, loyalty, marketing, sales, product, and finance teams to ensure alignment and integration of data-driven insights into overall business strategies
Lead the development of actions to improve/accelerate KPIs and utilize statistical methods to interpret and draw conclusions from data, contributing to informed decision-making
What we offer:
Nothing is more important to our success than the team that built it. That’s why we provide benefits to keep you and your family well. Some of which we’re most proud to offer includes:
Salary Range: $55,000 to $157,000
20 PTO (Paid Time Off) days + 10 paid holidays per year
Day one medical, dental, vision and prescription drug plan
401k match of 50% on 6% of eligible compensation
Same-sex spouse and domestic partner benefits coverage
10 weeks of paid parental leave, 3 weeks of paid caregiver leave and up to $10k in adoption program assistance
What background you should have:
Bachelor’s degree in marketing, Business, Statistics, or a related field. MBA preferred.
Proven experience in marketing data analysis, preferably in telecommunication
Proficiency in data analysis tools such as Excel, Google Analytics, and CRM systems
Strong analytical and critical-thinking skills with the ability to translate data into actionable recommendations
Exceptional communication and presentation skills with the ability to convey complex information in a clear and compelling manner
General business acumen a must, experience in Telecom and/or subscription service industry a plus
Ability to influence and inspire resources who do not report to you to create and deliver functional activities and projects
Familiarity with visualization tools such as Tableau or Power BI is a plus.
Experience with Medallia and VoC/CX tools a plus
Voice of the Customer (NPS), loyalty/marketing campaigns, customer behavior, and market trends analysis are a plus
Ability to utilize statistical methods to interpret and draw conclusions from data, contributing to informed decision-making are a plus
Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.
In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and value different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica.
Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

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