RMB Products
Marketing Manager
RMB Products, Fountain, CO, United States
Marketing Manager
Position Title: Marketing Manager
Department: Sales & Marketing
Reports to: Vice President
Salary: $70,000-$85,000/yr
Supervisory Responsibilities: None
Position Summary
Position Title: Marketing Manager
Department: Sales & Marketing
Reports to: Vice President
Salary: $70,000-$85,000/yr
Supervisory Responsibilities: None
Position Summary
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for the entire company, with an emphasis on non-aerospace product lines. They will collaborate with our marketing firm to attract potential customers and retain existing ones.
Duties and Responsibilities- Work together with our marketing firm to support all marketing efforts
- Lead market research efforts to understand the current customer/competitor environment and the viability of RMB's existing products/services
- Lead communication/coordination with media agencies
- Brainstorm ideas for new campaigns and new products
- Monitor and analyze data to evaluate the success of RMB's marketing efforts
- Develop sales-related collateral material (digital and hard copy formats)
- Coordinate with the sales team to produce effective strategies for lead generation (digital outreach, web design, trade shows, and customer contacts)
- Manage budgets for marketing resources
- Work with senior team members to incorporate the right tone and message into RMB's marketing materials
- Possess excellent analytical skills
- Possess strong verbal and written communication skills
- Demonstrate proficiency in Microsoft Office Suite, LinkedIn, HubSpot, and ZoomInfo
- Have experience with Google Analytics (highly desirable)
- Bachelor's degree (or higher) in marketing or a related field
- Minimum of three years' experience in B2B marketing