TikTok
Paid Media Lead, Americas - Global Marketing
TikTok, Los Angeles, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team:
Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. As the Paid Media Lead, you will lead a team that spans both North and Latin America, encompassing diverse markets and cultures. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the region. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.
Responsibilities:
- Manage, oversee, and evaluate our media agency partners, ensuring optimal team structures and performance.
- Develop, manage, and execute top-tier media partnerships with media entities, entertainment companies, music festivals, sports leagues, and key verticals such as gaming, fashion, comedy, and fitness.
- Collaborate with marketing managers to plan, coordinate, execute, and report on the regional media strategy for marketing campaigns and activations.
- Drive marketing initiatives through a comprehensive multi-channel media strategy, including both digital and traditional offline channels.
- Work closely with internal marketing and cross-functional teams to develop media briefs and oversee the tactical execution of media buys, ensuring strategic alignment and timely delivery.
- Participate in campaign ideation, offering proactive media insights to inform overall campaign strategy.
- Analyze the effectiveness of media campaigns, optimize spend and performance, and communicate data-driven, actionable insights to support marketing team goals.
- Identify and engage with new media partners, integrating them into our overall media strategy.
- Identify strategic opportunities for operational efficiencies within the team.
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
-Experience in media leadership, with extensive experience in both offline (TV, radio, OOH, DOOH, cinema) and online digital channels (programmatic, paid social, branded content, connected TV, streaming, etc.).
- Strong project management skills, experience with campaign planning cycles, and managing large budgets.
- Proven track record in developing and executing holistic media plans in the entertainment or tech sector (brand or agency).
- Exceptional communication skills with the ability to manage multiple projects under tight deadlines.
- Strong collaborative skills and experience working with cross-functional teams across different time zones.
- Demonstrated people management skills.
- Deep understanding of local markets within North and Latin America, with knowledge of local cultures and marketing opportunities.
- Proven experience in developing successful marketing plans and campaigns.
- Metrics-driven mindset with a keen eye for creativity.
Preferred qualifications:
- Experience working in a high-growth, fast-paced environment.
- Expertise in leveraging data analytics and visualization tools to inform strategic decisions.
- Proven experience with influencer marketing and content partnerships.
- Strong network within the media and entertainment industry.
- Certification in digital marketing or a related field.
- Experience with emerging media platforms and technologies.
- Strong negotiation skills and experience in contract management.
- Ability to think strategically while managing day-to-day operations effectively.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team:
Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. As the Paid Media Lead, you will lead a team that spans both North and Latin America, encompassing diverse markets and cultures. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the region. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.
Responsibilities:
- Manage, oversee, and evaluate our media agency partners, ensuring optimal team structures and performance.
- Develop, manage, and execute top-tier media partnerships with media entities, entertainment companies, music festivals, sports leagues, and key verticals such as gaming, fashion, comedy, and fitness.
- Collaborate with marketing managers to plan, coordinate, execute, and report on the regional media strategy for marketing campaigns and activations.
- Drive marketing initiatives through a comprehensive multi-channel media strategy, including both digital and traditional offline channels.
- Work closely with internal marketing and cross-functional teams to develop media briefs and oversee the tactical execution of media buys, ensuring strategic alignment and timely delivery.
- Participate in campaign ideation, offering proactive media insights to inform overall campaign strategy.
- Analyze the effectiveness of media campaigns, optimize spend and performance, and communicate data-driven, actionable insights to support marketing team goals.
- Identify and engage with new media partners, integrating them into our overall media strategy.
- Identify strategic opportunities for operational efficiencies within the team.
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
-Experience in media leadership, with extensive experience in both offline (TV, radio, OOH, DOOH, cinema) and online digital channels (programmatic, paid social, branded content, connected TV, streaming, etc.).
- Strong project management skills, experience with campaign planning cycles, and managing large budgets.
- Proven track record in developing and executing holistic media plans in the entertainment or tech sector (brand or agency).
- Exceptional communication skills with the ability to manage multiple projects under tight deadlines.
- Strong collaborative skills and experience working with cross-functional teams across different time zones.
- Demonstrated people management skills.
- Deep understanding of local markets within North and Latin America, with knowledge of local cultures and marketing opportunities.
- Proven experience in developing successful marketing plans and campaigns.
- Metrics-driven mindset with a keen eye for creativity.
Preferred qualifications:
- Experience working in a high-growth, fast-paced environment.
- Expertise in leveraging data analytics and visualization tools to inform strategic decisions.
- Proven experience with influencer marketing and content partnerships.
- Strong network within the media and entertainment industry.
- Certification in digital marketing or a related field.
- Experience with emerging media platforms and technologies.
- Strong negotiation skills and experience in contract management.
- Ability to think strategically while managing day-to-day operations effectively.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2