State Street Corporation
Head of North America & Global Client Division Marketing, SVP
State Street Corporation, Boston, Massachusetts, United States, 02298
Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges through solutions, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged professionals are essential to our success.
Our commitment to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It's also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You'll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.
Position Overview
This position is responsible for developing and executing the marketing strategy and for partnering on and executing the Go-to-market (GTM) revenue campaigns for the Global Clients Division (GCD) and all of our main business lines within North America in alignment with the CCO, and Global Product Organization. The Head of North America & GCD Marketing manages a global team of marketing managers who are responsible for delivering the marketing strategy for North America, GCD and Product areas and working with the international marketing coverage leads and ABM team to ensure the revenue campaigns are customized appropriately by market and targeted at the leads defined, in partnership with sales, by each coverage head. A key part of the role is to drive our One State Street value proposition and GTM approach across the different businesses precluding a siloed or singular solution approach when greater impact can be delivered with a more comprehensive one State Street solution set. Working in partnership with Corporate PR and Global Brand, this role is accountable for ensuring targeted and relevant PR and Media underpinning commercial priorities for North America and GCD stakeholders as well as ensuring our campaigns build and amplify the new corporate State Street brand and positioning. Close partnership with other channels like Thought Leadership and Digital will also be key. Success is clearly measured based on outcomes delivered as represented by revenue retention, growth and brand awareness coupled with employee engagement as measured by our annual survey. The Head of North America & GCD Marketing is a member of the Client Impact Leadership Team and also sits on the leadership teams of the Head of North America, GCD and Product to ensure that marketing is represented and accountable at the most senior management level.
Responsibilities & Tasks Include:
Develop global campaigns for use in other regions, while optimizing and targeting within NA/GCD. Work across North America business lines and GCD, in alignment with Product, to develop and execute revenue focused strategies leveraging campaigns, media, TL and targeted engagement
Manage the marketing team directly responsible for ensuring those plans are executed within specified timeframes and to budget - measuring and reporting on performance of campaigns
Act as the primary interface between marketing teams and senior business leadership team
Coach, mentor, motivate and supervise team members and influence them to take positive action and accountability for their assigned work
Build, develop, and grow any business relationships with the coverage and regional teams, vital to the success of the campaign / project
Deliver measurement impact to viable sales prospects with follow through to closure
Job Requirements:
Education and Experience:
15+ years of marketing experience, at least five of which are in a significant leadership role. B to B marketing experience in a publicly traded company and regulated industry is highly desirable.
Proven ability to tie demand creation efforts directly to revenue pipeline, including inbound marketing, lead nurturing and account-based marketing; A clear track record of aligning with sales around these areas is vital.
Experience in running a marketing function including shared services that support global marketing efforts; ability to demonstrate unique marketing differences around the globe and cultural fluency.
Excellence in verbal and written communications and knowledge of communications best practices
Experience managing marketing projects: online communications, events, brand/advertising, editorial, partnerships/sponsorships. This entails a good understanding of all marketing channels, including interactive and social media
Outstanding interpersonal skills and ability to interface with senior leadership across the organization
Working in matrix structures and cross cultural environments with an ability to operate on their own, as part of a team and globally
Ensuring that the highest level of the integrity and ethical behavior is continuously adhered to
Flexible hours may be required to manage projects across regions / time zones
Skills required :
Strong leadership skills and ability to influence at the most senior level
Agile leadership experience working in a matrixed environment with strong dependency on collaboration to deliver results
Managing a globally diverse team and understanding of different cultures
Experience and understanding of all marketing channels and demonstrated knowledge of the latest developments and opportunities in the industry eg AI, ABM, Performance marketing
Ability to operate within a fast-paced, global environment
Strategic, critical thinking and problem-solving abilities
Demonstrated accuracy and high attention to detail
Proven track record of execution
Are you the right candidate? Yes!
We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.
About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Salary Range:
$225,000 - $337,500 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
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Our commitment to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It's also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You'll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.
Position Overview
This position is responsible for developing and executing the marketing strategy and for partnering on and executing the Go-to-market (GTM) revenue campaigns for the Global Clients Division (GCD) and all of our main business lines within North America in alignment with the CCO, and Global Product Organization. The Head of North America & GCD Marketing manages a global team of marketing managers who are responsible for delivering the marketing strategy for North America, GCD and Product areas and working with the international marketing coverage leads and ABM team to ensure the revenue campaigns are customized appropriately by market and targeted at the leads defined, in partnership with sales, by each coverage head. A key part of the role is to drive our One State Street value proposition and GTM approach across the different businesses precluding a siloed or singular solution approach when greater impact can be delivered with a more comprehensive one State Street solution set. Working in partnership with Corporate PR and Global Brand, this role is accountable for ensuring targeted and relevant PR and Media underpinning commercial priorities for North America and GCD stakeholders as well as ensuring our campaigns build and amplify the new corporate State Street brand and positioning. Close partnership with other channels like Thought Leadership and Digital will also be key. Success is clearly measured based on outcomes delivered as represented by revenue retention, growth and brand awareness coupled with employee engagement as measured by our annual survey. The Head of North America & GCD Marketing is a member of the Client Impact Leadership Team and also sits on the leadership teams of the Head of North America, GCD and Product to ensure that marketing is represented and accountable at the most senior management level.
Responsibilities & Tasks Include:
Develop global campaigns for use in other regions, while optimizing and targeting within NA/GCD. Work across North America business lines and GCD, in alignment with Product, to develop and execute revenue focused strategies leveraging campaigns, media, TL and targeted engagement
Manage the marketing team directly responsible for ensuring those plans are executed within specified timeframes and to budget - measuring and reporting on performance of campaigns
Act as the primary interface between marketing teams and senior business leadership team
Coach, mentor, motivate and supervise team members and influence them to take positive action and accountability for their assigned work
Build, develop, and grow any business relationships with the coverage and regional teams, vital to the success of the campaign / project
Deliver measurement impact to viable sales prospects with follow through to closure
Job Requirements:
Education and Experience:
15+ years of marketing experience, at least five of which are in a significant leadership role. B to B marketing experience in a publicly traded company and regulated industry is highly desirable.
Proven ability to tie demand creation efforts directly to revenue pipeline, including inbound marketing, lead nurturing and account-based marketing; A clear track record of aligning with sales around these areas is vital.
Experience in running a marketing function including shared services that support global marketing efforts; ability to demonstrate unique marketing differences around the globe and cultural fluency.
Excellence in verbal and written communications and knowledge of communications best practices
Experience managing marketing projects: online communications, events, brand/advertising, editorial, partnerships/sponsorships. This entails a good understanding of all marketing channels, including interactive and social media
Outstanding interpersonal skills and ability to interface with senior leadership across the organization
Working in matrix structures and cross cultural environments with an ability to operate on their own, as part of a team and globally
Ensuring that the highest level of the integrity and ethical behavior is continuously adhered to
Flexible hours may be required to manage projects across regions / time zones
Skills required :
Strong leadership skills and ability to influence at the most senior level
Agile leadership experience working in a matrixed environment with strong dependency on collaboration to deliver results
Managing a globally diverse team and understanding of different cultures
Experience and understanding of all marketing channels and demonstrated knowledge of the latest developments and opportunities in the industry eg AI, ABM, Performance marketing
Ability to operate within a fast-paced, global environment
Strategic, critical thinking and problem-solving abilities
Demonstrated accuracy and high attention to detail
Proven track record of execution
Are you the right candidate? Yes!
We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.
About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Salary Range:
$225,000 - $337,500 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
#J-18808-Ljbffr