Director of Product Marketing, Acrobat AI

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityDo you dream about how AI will change the world? In this role, you’ll have the chance to create this new future and innovate digital document advancement in Generative AI.Our team is passionate about transforming the world of documents and productivity. We are looking for a Product Marketing director for Adobe Acrobat that is focused on feature marketing and how we bring to market new Gen AI capabilities and innovations. This role will be accountable for driving business results in collaboration with multiple cross-functional teams. This is a highly visible position that requires clear critical thinking and ability to implement all the way down to the nitty gritty details. The ideal candidate will be passionate about Gen AI driven ideation, exude ownership of the business and be able to demonstrate the ability to influence teams in Product, Marketing, GTM, Communications and more in a matrixed environment.What You'll DoStrategic Planning:

Partner closely with product and PMM teams to develop comprehensive marketing strategies to drive awareness and adoption of new features, aligning with overall business objectives and target audience preferences. This includes:

Market share, landscape assessmentTarget audience definition and priorities, customer needsGrowth levers across product, GTM, geos, partnershipsMarketing strategyValue proposition and messagingDistribution strategies including partnerships and ecosystemEngagement strategy

Feature Positioning and Messaging:

Define compelling and differentiated messaging for each new feature, highlighting key benefits and value propositions to resonate with target audiences.Content Creation:

Collaborate with internal teams and external agencies to create high-quality marketing collateral, including blog posts, whitepapers, videos, and case studies, showcasing the value of new features.Customer Advocacy:

Cultivate relationships with key customers to gather testimonials, case studies, and user-generated content, leveraging their experiences to drive feature adoption among prospects.Develop deep knowledge of the Acrobat business, generative models, differentiated capabilities, content quality and supported content type and be the expert in market trends, customer needs, landscape, and market growth drivers in the Gen AI space.Define the critical metrics for measuring success across Acrobat product marketing activitiesDrive strategic updates and discussions with senior executivesLead a cross functional team to deliver on key success factors across all aspects of the GTM StrategyLead a growing team of product marketing leaders coaching them to drive impact.Act as a change agent, guiding teams forward in a rapidly evolving environmentWhat You’ll Need to SucceedBe an experienced senior-level PMM and understand micro SMB, solopreneur audiences and their expectations from toolsProven experience in product marketing, with a focus on feature promotion and adoption.Ideally a passion for innovation in how productivity will be transformed by AI/MLStrong EQ, influencing skills, and leadership ability, ideally including experience driving consensus in matrixed organizations.Self-starter and proactive leader with 15+ years of building highly effective teamsStrong executive presence and excellent communication skillsStrategic problem solver who can identify and set short and long term strategic prioritiesA drive to constantly optimize and improve, combined with a relentless focus on customer experience“Owner-operator” working styleProven success influencing peers across product management, engineering, corporate marketing, and regional leadersLocation and HoursSan Francisco/San JoseAbility to work cross geo hours with India teamsOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $136,600 -- $297,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Adobe is proud to be an

Equal Employment Opportunity

and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email

accommodations@adobe.com

or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

#J-18808-Ljbffr