Director of Advancement Marketing and Communications

This job was posted by https://www.arjoblink.arkansas.gov : For more information, please see: https://www.arjoblink.arkansas.gov/jobs/4253255 Position #: P00559\ \ Department: VC-University Advancement\ \ Employment Status: Full time (29-40 Hrs)\ \ # of openings: 1\ \ Proposed Salary Range: Commensurate with Experience\ \ Type of Employment: Staff\ \ Location: ASU-Jonesboro\ \ Closing: 7/20/24\ \ \ Please note: All postings close at 12 A.M. CST on the closing date. A-State participates in E-Verify.\ \ Position Summary: \ \ The Director of Advancement Marketing and Communications is responsible for developing, implementing, and managing a comprehensive program of marketing and communications initiatives, strategies, and communications support for the University Advancement division. This multifaceted position entails developing and executing innovative marketing and communication strategies, including social media management, enhancing brand exposure and awareness, and leading external engagement with alumni, donors, friends and community stakeholders to elevate University Advancement. Successful candidates will have a passion for advancing higher education, understand how to effectively communicate with a variety of audiences, possess excellent writing skills, excel at innovative, strategic communication, and will be committed to achieving excellence, collaboration and inclusive leadership. This position reports to the Vice Chancellor of University Advancement.\ \ Duties & Responsibilities: \ \ Coordinates division-wide marketing and communication projects through calendar coordination and internal partnerships.\ \ Uses print and digital communication channels to convey to Arkansas State University constituencies (donors, alumni, parents, students, faculty and staff, foundations, community leaders, corporate partners, etc.) the university\'s fundraising needs and opportunities for engagement.\ Writes and communicates stories from students, donors, faculty, parents, and others to demonstrate the importance and impact of giving to A-State.\ Identifies specific communications needs and develops the content and process for organizational improvements\ Source raw content - including stories, statistics, photography, and video - as needed to support the Advancement of mass communication objectives.\ Maintain University Advancement department websites\ Creates overall messaging strategies and writes various materials including major gift proposals, web content, e-newsletters, thank-you letters, campaign materials and white papers, and event programs and speeches.\ Produces annual report to demonstrate University Advancement Marketing and Communications initiatives and outcomes\ Work collaboratively with key campus units (Communications/Creative Service, Enrollment Management, Athletics, Student Affairs, Academic Affairs)\ Plan, write, edit, and proofread proposals for use by university leaders to solicit major gifts. Prepare solicitation materials, such as appeal letters and emails, proposal templates, and case statements for targeted fundraising initiatives. Offer input on and implement strategies for major gift asks and annual giving communications.\ Produce stories for university publications and university websites in consultation with internal advancement leaders.\ Plan, write, edit, and proofread high-end materials including brochures, highly personalized letter\ \

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\ \ Arkansas State University is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.