Microsoft Corporation
Senior Integrated Marketing Manager
Microsoft Corporation, Redmond, Washington, United States, 98052
Microsoft is a company where passionate innovators come to collaborate, envision what can be, and take their careers to levels they can't achieve anywhere else. This is a world of more possibilities, more innovation, more openness, and sky's-the-limit thinking -- a cloud-enabled world. At Microsoft we have unique capabilities to meet the needs of both individuals and organizations. We care deeply about taking our ideals and vision around the globe and making a difference in peoples' lives and organizations in all corners of the planet. Our mission is to empower every person and every organization on the planet to achieve more and making the world a safer place has never been more important. As threats become more frequent and sophisticated, we work to keep our customers safe through our Security Solutions. With thousands of global security experts worldwide, $1 billion+ invested annually in security research and development, and the cutting edge AI-based Security innovations, Microsoft is ideally placed to think outside of the box and protecting customers, and partners around the world.
The Microsoft Technology for Social Impact (TSI) Team is chartered with the mission of bringing the power of technology to every nonprofit and humanitarian organization to accelerate Social Good. This organization brings together our donation and grants programs, industry solutions, commercial sales efforts and partner ecosystems to empower nonprofits globally to address the world’s most pressing needs. Profits generated from this business will be reapplied to scaling operations and investments for Microsoft’s public good investments. This is a dynamic and fast-growing business focused on helping organizations on the front line of change to do their best work to create inclusive and enduring positive impact throughout our communities. Find out more about Technology for Social Impact Team at: https://www.microsoft.com/en-us/nonprofits
As a Senior Integrated Marketing Manager, you will be leading lifecycle marketing and Account Based Marketing (ABM) efforts to activate, increase revenue through cross-sell/upsell, drive usage, retain customers, improve their skills, and expand the depth of their relationship with Microsoft. In this role, you will have the opportunity to shape the customer experience, demonstrate cross-functional leadership, and deliver performance insights to drive deeper engagement with customers. You will be accountable for delivering business impact through audience marketing aligned to FY25 TSI solution plays and scorecard. You will partner with sales, marketing, partner, sales excellence teams and our agency partners to drive customer engagement and work with data scientists to utilize models to identify opportunities to drive business impact. We are looking for a results-driven, data-driven marketer who has a track-record of influencing across the organization to drive results.
Responsibilities
Lead global lifecycle marketing and ABM planning and execution to drive activation, cross-sell/upsell, renewal, usage and skilling for TSI cloud and AI offerings and contribute to TSI business growth.
Provide strategic direction, set goals, facilitate idea generation, drive prioritization, and set the rhythm of execution/delivery for the cross-functional team across sales, marketing, partner, sales excellence, operations, legal/privacy and agency partners.
Develop engaging customer experiences, content and creative throughout the customer lifecycle by understanding customer behavior and feedback (qualitative and quantitative), leveraging an understanding of industry, market, and competitors' trends, and working with customer support teams.
Improve the skills and readiness of our customers by ensuring awareness and usage of nonprofit skilling resources via targeted, multi-channel communications.
Lead the marketing strategy for the Nonprofit Hub, Microsoft’s e-commerce platform for nonprofit offers, in collaboration with Philanthropies operations and MDEE teams.
Ensure consistency across marketing communications and documentation for digital sales, customer support and operations teams.
Work hand-in-hand with our sales excellence and analytics team to closely monitor business performance; identify opportunities for improvement; measure and report on the impact of the work done by the cross-functional team; and develop models or analyses needed to power the work.
Present to and interact with executives regularly about the strategy, data, and business impact/performance.
Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)
Qualifications
Required Qualifications:
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, email marketing and ABM
OR equivalent experience.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until Aug 6, 2024.
#CELA
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
The Microsoft Technology for Social Impact (TSI) Team is chartered with the mission of bringing the power of technology to every nonprofit and humanitarian organization to accelerate Social Good. This organization brings together our donation and grants programs, industry solutions, commercial sales efforts and partner ecosystems to empower nonprofits globally to address the world’s most pressing needs. Profits generated from this business will be reapplied to scaling operations and investments for Microsoft’s public good investments. This is a dynamic and fast-growing business focused on helping organizations on the front line of change to do their best work to create inclusive and enduring positive impact throughout our communities. Find out more about Technology for Social Impact Team at: https://www.microsoft.com/en-us/nonprofits
As a Senior Integrated Marketing Manager, you will be leading lifecycle marketing and Account Based Marketing (ABM) efforts to activate, increase revenue through cross-sell/upsell, drive usage, retain customers, improve their skills, and expand the depth of their relationship with Microsoft. In this role, you will have the opportunity to shape the customer experience, demonstrate cross-functional leadership, and deliver performance insights to drive deeper engagement with customers. You will be accountable for delivering business impact through audience marketing aligned to FY25 TSI solution plays and scorecard. You will partner with sales, marketing, partner, sales excellence teams and our agency partners to drive customer engagement and work with data scientists to utilize models to identify opportunities to drive business impact. We are looking for a results-driven, data-driven marketer who has a track-record of influencing across the organization to drive results.
Responsibilities
Lead global lifecycle marketing and ABM planning and execution to drive activation, cross-sell/upsell, renewal, usage and skilling for TSI cloud and AI offerings and contribute to TSI business growth.
Provide strategic direction, set goals, facilitate idea generation, drive prioritization, and set the rhythm of execution/delivery for the cross-functional team across sales, marketing, partner, sales excellence, operations, legal/privacy and agency partners.
Develop engaging customer experiences, content and creative throughout the customer lifecycle by understanding customer behavior and feedback (qualitative and quantitative), leveraging an understanding of industry, market, and competitors' trends, and working with customer support teams.
Improve the skills and readiness of our customers by ensuring awareness and usage of nonprofit skilling resources via targeted, multi-channel communications.
Lead the marketing strategy for the Nonprofit Hub, Microsoft’s e-commerce platform for nonprofit offers, in collaboration with Philanthropies operations and MDEE teams.
Ensure consistency across marketing communications and documentation for digital sales, customer support and operations teams.
Work hand-in-hand with our sales excellence and analytics team to closely monitor business performance; identify opportunities for improvement; measure and report on the impact of the work done by the cross-functional team; and develop models or analyses needed to power the work.
Present to and interact with executives regularly about the strategy, data, and business impact/performance.
Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)
Qualifications
Required Qualifications:
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, email marketing and ABM
OR equivalent experience.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until Aug 6, 2024.
#CELA
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .