Midmark Corporation
Marketing Manager (Animal Health Business Unit)
Midmark Corporation, Versailles, Ohio, United States, 45380
Job Description
JOB SUMMARY:The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation.
ESSENTIAL/PRIMARY DUTIES:Serves as steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment to achieve stated revenue objectives.Responsible for maintaining marketing content and collateral.Establishes KPIs with supporting monitoring and reporting of achievements.Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen.Provide monthly product forecasting updates for financial and operational planning.Analyzes available data inputs to recommend annual product pricing adjustments.Collaborates with upstream marketing partnrs to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans.Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions, via quanitative and qualitative reasoning.Plans and supports execution of marketing campaigns and sales tools.Manages vendor relationships when the product category includes OEM products.Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.Supports strategic initiatives across responsible product categories.Responsible for setting and managing project budgets.Interface with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.Support Senior Marketing Manager as required.SECONDARY DUTIES:
Ensure product is commercially available and properly represented in the Midmark Customer Experience Center.Support business unit programs, such as design workshops, as required.Trade show planning and participation.EDUCATION and/or EXPERIENCE:
BS/BA degree in Business; MBA desirable, +4 years' experience in marketing or product managementCOMPETENCY/SKILL REQUIREMENTS:
Ability to lead cross-functional teamsStrong analytical and financial skillsProficient in understanding technical product aspectsHealthcare products, medical devices or medical furniture experience preferredProficient in Microsoft Office applications, including Outlook, Excel and WordSUPERVISORY RESPONSIBILITIES:
Has the potential to lead teammate(s)Ensure compliance with legal, regulatory and Midmark policiesInterviewing, hiring, training planning, assigning and directing workConduct performance evaluations and disciplinary actionsAddress complaints and resolve problems and conflictsDirect and monitor the activities of the departments, ensuring a "team/Midmark" atmosphere is present at all times
About Us
Founded in 1915, Midmark Corporation is the only company transforming healthcare experiences through innovative design within the medical, dental and animal health environments. With more than 2,200 teammates worldwide, Midmark focuses on harmonizing space, technology and workflows, creating a better experience for caregivers and patients at the point of care. The Midmark headquarters and innovation hub are located in Versailles, Ohio, which is also home to the Midmark Experience Center, Design Center, Technology Center and our largest manufacturing facility. Midmark maintains eleven additional locations in the United States, including four innovation hubs, and has subsidiaries in India and Italy.
EO/AA Employer Minorities/Females/Protected Veterans/Disabled
JOB SUMMARY:The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation.
ESSENTIAL/PRIMARY DUTIES:Serves as steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment to achieve stated revenue objectives.Responsible for maintaining marketing content and collateral.Establishes KPIs with supporting monitoring and reporting of achievements.Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen.Provide monthly product forecasting updates for financial and operational planning.Analyzes available data inputs to recommend annual product pricing adjustments.Collaborates with upstream marketing partnrs to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans.Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions, via quanitative and qualitative reasoning.Plans and supports execution of marketing campaigns and sales tools.Manages vendor relationships when the product category includes OEM products.Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.Supports strategic initiatives across responsible product categories.Responsible for setting and managing project budgets.Interface with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.Support Senior Marketing Manager as required.SECONDARY DUTIES:
Ensure product is commercially available and properly represented in the Midmark Customer Experience Center.Support business unit programs, such as design workshops, as required.Trade show planning and participation.EDUCATION and/or EXPERIENCE:
BS/BA degree in Business; MBA desirable, +4 years' experience in marketing or product managementCOMPETENCY/SKILL REQUIREMENTS:
Ability to lead cross-functional teamsStrong analytical and financial skillsProficient in understanding technical product aspectsHealthcare products, medical devices or medical furniture experience preferredProficient in Microsoft Office applications, including Outlook, Excel and WordSUPERVISORY RESPONSIBILITIES:
Has the potential to lead teammate(s)Ensure compliance with legal, regulatory and Midmark policiesInterviewing, hiring, training planning, assigning and directing workConduct performance evaluations and disciplinary actionsAddress complaints and resolve problems and conflictsDirect and monitor the activities of the departments, ensuring a "team/Midmark" atmosphere is present at all times
About Us
Founded in 1915, Midmark Corporation is the only company transforming healthcare experiences through innovative design within the medical, dental and animal health environments. With more than 2,200 teammates worldwide, Midmark focuses on harmonizing space, technology and workflows, creating a better experience for caregivers and patients at the point of care. The Midmark headquarters and innovation hub are located in Versailles, Ohio, which is also home to the Midmark Experience Center, Design Center, Technology Center and our largest manufacturing facility. Midmark maintains eleven additional locations in the United States, including four innovation hubs, and has subsidiaries in India and Italy.
EO/AA Employer Minorities/Females/Protected Veterans/Disabled