ResMed Inc
Senior Director, Health Consumer Marketing Americas
ResMed Inc, San Diego, California, United States, 92154
Senior Director, Health Consumer Marketing Americas page is loaded Senior Director, Health Consumer Marketing Americas Apply locations San Diego, CA, United States time type Full time posted on Posted Yesterday job requisition id JR_032981The Head of Health Consumer Marketing, Americas will lead our US, LatAm and Canada consumer marketing efforts, setting a strategic direction that aligns with our global strategic imperatives and drives awareness, education and demand across the AMR region. This is a newly created role, which will partner closely with peers and colleagues on both strategy and execution, and will take on leadership responsibility for a small team of talented individuals
Have you got what it takes to succeed The following information should be read carefully by all candidates.
Let’s talk about Responsibilities• Lead on US Health Consumer Marketing Strategy, interfacing with key colleagues in their relevant areas of expertise to form the best, more impactful health consumer marketing strategy for ResMed in our largest market• Partner with colleagues both within but also external to the marketing team to craft and execute a comprehensive plan to reach consumers, educate them, and compel them to take action on their journey to healthy sleep• Manage the overarching US and AMR consumer marketing roadmap, ensuring all planned activities (including but not limited to product launches, brand campaigns, promotions, channel comms)generate value and take us closer to achieving our strategic imperatives• Act as the conductor of the Americas consumer marketing strategy, leaning heavily on other experts and bringing all elements to bear in a strategy that maximises overall impact• Manage a small and nimble team of consumer marketing talent eager to drive ResMed’s vision in this space to unlock our next phase of growth• Navigate a multichannel business by partnering with sales, audience marketing, product and transformation teams to ensure a comprehensive and cohesive plan across the entire organization that ensures a ‘best for ResMed’ approach.• Oversee our Health Consumer Marketing efforts in LatAm and Canada• Manage the AMR Health Consumer budget, balancing and allocating funds in accordance with delivering on strategic imperatives, BAU, and key initiatives with the ultimate goal of driving growth in our consumer audience space• Partner closely with the global brand team on brand and consumer efforts to maximise the impact of brand initiatives to the consumer audience• Contribute to the establishment and adoption of sustainable, scalable and efficient business processes, as we work towards driving ResMed to being the number 1 healthcare brand.• Be a key member of the Health Consumer Marketing Leadership Team, contribute to leadership culture, communication and collaborationLet's talk about Top 5 required skills:1.Broad consumer marketing experience – a generalist who knows how to bring all touchpoints and avenues into play to reach consumers and compel them to take action2. Proven demand generation skills gained through marketing long-tail, high consideration products. Highly desired to have an understanding of regulated environments3. Solid track record of measurable impact on consumer demand, revenue and other success metrics4. Excellent collaboration skills and broad general understanding of wider marketing disciplines5. Leadership and team developmentOk, so what's next?We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.Subject to the absolute discretion of the company, this role is eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.A reasonable estimate of the current range for this position is:170,000.00 - 256,000.00 USD (Base, Annual)For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!About Us
At ResMed (NYSE: RMD, ASX: RMD) we pioneer innovative solutions that treat and keep people out of the hospital, empowering them to live healthier, higher-quality lives. Our digital health technologies and cloud-connected medical devices transform care for people with sleep apnea, COPD and other chronic diseases. Our comprehensive out-of-hospital software platforms support the professionals and caregivers who help people stay healthy in the home or care setting of their choice. By enabling better care, we improve quality of life, reduce the impact of chronic disease and lower costs for consumers and healthcare systems in more than 140 countries. To learn more, visit ResMed.com and follow @ResMed.ResMed Corporation is an equal opportunity employer and provides equal opportunity in employment for all qualified persons, without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.(US/Canada only) ResMed is an equal opportunity/affirmative action employer. ResMed is an E-Verify Employer. ResMed is a smoke-free workplace.We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant!
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Have you got what it takes to succeed The following information should be read carefully by all candidates.
Let’s talk about Responsibilities• Lead on US Health Consumer Marketing Strategy, interfacing with key colleagues in their relevant areas of expertise to form the best, more impactful health consumer marketing strategy for ResMed in our largest market• Partner with colleagues both within but also external to the marketing team to craft and execute a comprehensive plan to reach consumers, educate them, and compel them to take action on their journey to healthy sleep• Manage the overarching US and AMR consumer marketing roadmap, ensuring all planned activities (including but not limited to product launches, brand campaigns, promotions, channel comms)generate value and take us closer to achieving our strategic imperatives• Act as the conductor of the Americas consumer marketing strategy, leaning heavily on other experts and bringing all elements to bear in a strategy that maximises overall impact• Manage a small and nimble team of consumer marketing talent eager to drive ResMed’s vision in this space to unlock our next phase of growth• Navigate a multichannel business by partnering with sales, audience marketing, product and transformation teams to ensure a comprehensive and cohesive plan across the entire organization that ensures a ‘best for ResMed’ approach.• Oversee our Health Consumer Marketing efforts in LatAm and Canada• Manage the AMR Health Consumer budget, balancing and allocating funds in accordance with delivering on strategic imperatives, BAU, and key initiatives with the ultimate goal of driving growth in our consumer audience space• Partner closely with the global brand team on brand and consumer efforts to maximise the impact of brand initiatives to the consumer audience• Contribute to the establishment and adoption of sustainable, scalable and efficient business processes, as we work towards driving ResMed to being the number 1 healthcare brand.• Be a key member of the Health Consumer Marketing Leadership Team, contribute to leadership culture, communication and collaborationLet's talk about Top 5 required skills:1.Broad consumer marketing experience – a generalist who knows how to bring all touchpoints and avenues into play to reach consumers and compel them to take action2. Proven demand generation skills gained through marketing long-tail, high consideration products. Highly desired to have an understanding of regulated environments3. Solid track record of measurable impact on consumer demand, revenue and other success metrics4. Excellent collaboration skills and broad general understanding of wider marketing disciplines5. Leadership and team developmentOk, so what's next?We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.Subject to the absolute discretion of the company, this role is eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.A reasonable estimate of the current range for this position is:170,000.00 - 256,000.00 USD (Base, Annual)For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!About Us
At ResMed (NYSE: RMD, ASX: RMD) we pioneer innovative solutions that treat and keep people out of the hospital, empowering them to live healthier, higher-quality lives. Our digital health technologies and cloud-connected medical devices transform care for people with sleep apnea, COPD and other chronic diseases. Our comprehensive out-of-hospital software platforms support the professionals and caregivers who help people stay healthy in the home or care setting of their choice. By enabling better care, we improve quality of life, reduce the impact of chronic disease and lower costs for consumers and healthcare systems in more than 140 countries. To learn more, visit ResMed.com and follow @ResMed.ResMed Corporation is an equal opportunity employer and provides equal opportunity in employment for all qualified persons, without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.(US/Canada only) ResMed is an equal opportunity/affirmative action employer. ResMed is an E-Verify Employer. ResMed is a smoke-free workplace.We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant!
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