Gem
Senior Marketing Manager, Integrated Field Marketing
Gem, San Francisco, California, United States, 94199
Level: IC4
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Location: This is a hybrid role based in Gem’s San Francisco, CA HQ office two days a week.This role is not eligible for remote work.Compensation: The annual salary range for this role is $152,640-$169,600 USD + equity + benefits.The range displayed on this job posting reflects the minimum and maximum target for new hire salaries. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.About GemGem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, intelligent, data-driven recruiting.With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It's why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.Over 1,000 industry leaders, including Airbnb, Wayfair, Figma, Cintas, Zillow, and UnitedHealth trust Gem to fuel their growth. The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:Forbes America's Best Startup Employers 2024Certified as a Great Place to work, 2023Fortune Best Workplaces for Millennials, 2023Y Combinator Top Companies, 2022The Team & RoleThe Senior Regional Marketing Manager is a strategic force behind our expanding sales pipeline. You’ll develop and execute impactful account-based marketing (ABM) programs, utilizing data and insights to focus on high-propensity and high-intent accounts. Your goal is to orchestrate relevant marketing and sales actions throughout the buying lifecycle.This role is pivotal in the partnership between marketing, sales, and external partners. Your toolkit includes data-driven expertise and a flair for creative campaigns. You'll orchestrate multi-faceted activities (i.e. email outreach, direct mailers, webinars, etc.) to raise Gem’s brand profile and cultivate a strong demand for our solutions.Events are another key pillar of your success. Tradeshows, Gem’s flagship event - Talent Summit, and other strategic events will be where you shine, ensuring maximum impact and Gem’s strong market presence. You’ll collaborate seamless with partners, manage integrated campaigns, and maintain clear communications to build Gem’s reputation within the region.What you’ll do day-to-day:Strategic Team Player: Collaborate closely with the Enterprise sales team and other key business functions to drive success.Program Powerhouse: Develop and execute targeted marketing programs that build brand awareness, generate demand, and deliver measurable pipeline growth.Data-Driven Decision Maker: Track key metrics across pipeline opportunities and leads, using insights to refine strategies and optimize results.Collaborative Champion: Support the Head of Demand Generation in developing and executing integrated marketing initiatives across the region.About you:B2B Marketing Expertise: Proven experience developing and executing successful B2B marketing strategies, ideally with a strong focus on Account-Based Marketing (ABM).Talent Acquisition Advantage: Prior experience in the talent acquisition/recruiting industry is a significant plus.Results-Oriented: Track record of achieving measurable results in marketing initiatives, driving pipeline growth, and meeting deadlines and budgets.Collaborative & Adaptable: Ability to thrive in a fast-paced environment, collaborate effectively with sales teams, and adapt quickly to changing needs.Strategic Thinker: Demonstrated ability to connect tactical execution with broader business objectives.Marketo Mastery: Hands-on experience with Marketo is essential.Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.Gem’s Candidate Privacy NoticeBy clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Location: This is a hybrid role based in Gem’s San Francisco, CA HQ office two days a week.This role is not eligible for remote work.Compensation: The annual salary range for this role is $152,640-$169,600 USD + equity + benefits.The range displayed on this job posting reflects the minimum and maximum target for new hire salaries. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.About GemGem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, intelligent, data-driven recruiting.With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It's why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.Over 1,000 industry leaders, including Airbnb, Wayfair, Figma, Cintas, Zillow, and UnitedHealth trust Gem to fuel their growth. The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:Forbes America's Best Startup Employers 2024Certified as a Great Place to work, 2023Fortune Best Workplaces for Millennials, 2023Y Combinator Top Companies, 2022The Team & RoleThe Senior Regional Marketing Manager is a strategic force behind our expanding sales pipeline. You’ll develop and execute impactful account-based marketing (ABM) programs, utilizing data and insights to focus on high-propensity and high-intent accounts. Your goal is to orchestrate relevant marketing and sales actions throughout the buying lifecycle.This role is pivotal in the partnership between marketing, sales, and external partners. Your toolkit includes data-driven expertise and a flair for creative campaigns. You'll orchestrate multi-faceted activities (i.e. email outreach, direct mailers, webinars, etc.) to raise Gem’s brand profile and cultivate a strong demand for our solutions.Events are another key pillar of your success. Tradeshows, Gem’s flagship event - Talent Summit, and other strategic events will be where you shine, ensuring maximum impact and Gem’s strong market presence. You’ll collaborate seamless with partners, manage integrated campaigns, and maintain clear communications to build Gem’s reputation within the region.What you’ll do day-to-day:Strategic Team Player: Collaborate closely with the Enterprise sales team and other key business functions to drive success.Program Powerhouse: Develop and execute targeted marketing programs that build brand awareness, generate demand, and deliver measurable pipeline growth.Data-Driven Decision Maker: Track key metrics across pipeline opportunities and leads, using insights to refine strategies and optimize results.Collaborative Champion: Support the Head of Demand Generation in developing and executing integrated marketing initiatives across the region.About you:B2B Marketing Expertise: Proven experience developing and executing successful B2B marketing strategies, ideally with a strong focus on Account-Based Marketing (ABM).Talent Acquisition Advantage: Prior experience in the talent acquisition/recruiting industry is a significant plus.Results-Oriented: Track record of achieving measurable results in marketing initiatives, driving pipeline growth, and meeting deadlines and budgets.Collaborative & Adaptable: Ability to thrive in a fast-paced environment, collaborate effectively with sales teams, and adapt quickly to changing needs.Strategic Thinker: Demonstrated ability to connect tactical execution with broader business objectives.Marketo Mastery: Hands-on experience with Marketo is essential.Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.Gem’s Candidate Privacy NoticeBy clicking “Submit Application”, you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement, including the information provided on how Gem processes your personal data and your related rights as set forth therein.
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