Truveta Inc
Account Based Marketing (ABM) Lead- Life Science
Truveta Inc, Seattle, Washington, us, 98127
Are you looking to tackle big challenges that drive even bigger impact? Are you energized by the possibilities when technology, data, and healthcare intersect? Do you love being part of a marketing team that partners across product, sales, and marketing teams to drive growth and revenue?Truveta was formed and governed by US health systems with a shared vision of saving lives with data. Truveta now offers the world’s first health data and analytics solution to study patient care and outcomes. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious mission requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values .The Truveta Marketing Team is looking for a
rock star marketer to
build, grow, and maintain an innovative and high impact account-based marketing engine, driving customer acquisition in line with our ambitions.Truveta was born in the Pacific Northwest, but we have employees who live across the country. Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required for two weeks during the year for Truveta Planning Weeks.For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time.Who We NeedTruveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference.If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.This OpportunityThe ABM lead will build 1-to-1 and 1-to-few ABM programs to drive growth across our addressable market. This position will play a critical role in the development and execution of demand generation and customer acquisition / growth strategies.The best person for this role has proven capability in experimenting and scaling effective account-based marketing strategies in a B2B SaaS company, along with experience in complementary digital marketing strategies (ex. using an ABM platform to deploy hyper-targeted ad campaigns). The ideal candidate is motivated by impacting revenue, can operationalize effective marketing programs that result in exponential growth, is well-versed in growth marketing technologies and infrastructure, is very analytical and gets energized by working in a dynamic, high growth environment.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Responsibilities Will IncludeWorking closely with our Business Development Directors and Managers, develop and execute on 1-to-1 marketing strategies for each of our key target accounts, driving net new and expansion opportunitiesWorking closely with our Comms and Content teams, develop and execute on 1-to-few marketing campaigns, targeting primary verticals / segments in our marketEvaluate and implement effective personalization / account specificity across all our programsEvaluate ways in which to impact / influence target account opportunities in the pipeline (influence pipeline velocity) in addition to acquisitionLean into creativity and out of the box thinking to develop programs that deliver against ambitious pipeline and revenue targetsAs our Business Development teams scale this year, scale ABM operations and campaigns accordinglyUse web analytics and data to optimize account-based marketing programs, running experimental programs as needed to test new approachesCommunicate expectations, plans, and resultswiththebroader team including the sales team, and other stakeholdersKey Qualifications7+ years of experience in marketing and /or digital marketing, in B2B SaaS or data businessesExperience marketing to a life sciences audience (biopharma and medical device)Experience with ABM programs and with ABM tools like Demandbase or 6senseDeep experience in creating world-class growth and acquisition strategies, mapped to business goalsExperience with product-led growth (PLG) as a plus with a clear point of view on layering PLG on to a sales & marketing led growth motionStrong analytical skills, with deep understanding of digital channels, marketing technologies and industry best practicesCreative problem solver and nimble executor with the ability to influence and be a team playerThinks nimbly i.e., in hours, days and weeks!Travel required to Truveta headquarters 2-3x a year*Be prepared to share examples of your work, along with a resumeWhy Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional, and everything in between. Join us as we build an amazing company together.We Offer:Interesting and meaningful work for every career stageGreat benefits packageComprehensive benefits with strong medical, dental and vision insurance plans401K planProfessional development & training opportunities for continuous learningWork/life autonomy via flexible work hours and flexible paid time offGenerous parental leaveRegular team activities (virtual and in-person as soon as we are able)The base pay for this position is $143,000 to $161,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.If you are based in California, we encourage you to read this important information for California residents linked here.Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.Are you authorized to work lawfully in the United States?
*
Do you now or in the future require visa sponsorship to continue working in the US? Please provide as much detail as possible.
*
Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Veteran Status Please select Veteran Status
Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Please select Disability Status
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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rock star marketer to
build, grow, and maintain an innovative and high impact account-based marketing engine, driving customer acquisition in line with our ambitions.Truveta was born in the Pacific Northwest, but we have employees who live across the country. Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required for two weeks during the year for Truveta Planning Weeks.For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time.Who We NeedTruveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference.If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.This OpportunityThe ABM lead will build 1-to-1 and 1-to-few ABM programs to drive growth across our addressable market. This position will play a critical role in the development and execution of demand generation and customer acquisition / growth strategies.The best person for this role has proven capability in experimenting and scaling effective account-based marketing strategies in a B2B SaaS company, along with experience in complementary digital marketing strategies (ex. using an ABM platform to deploy hyper-targeted ad campaigns). The ideal candidate is motivated by impacting revenue, can operationalize effective marketing programs that result in exponential growth, is well-versed in growth marketing technologies and infrastructure, is very analytical and gets energized by working in a dynamic, high growth environment.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Responsibilities Will IncludeWorking closely with our Business Development Directors and Managers, develop and execute on 1-to-1 marketing strategies for each of our key target accounts, driving net new and expansion opportunitiesWorking closely with our Comms and Content teams, develop and execute on 1-to-few marketing campaigns, targeting primary verticals / segments in our marketEvaluate and implement effective personalization / account specificity across all our programsEvaluate ways in which to impact / influence target account opportunities in the pipeline (influence pipeline velocity) in addition to acquisitionLean into creativity and out of the box thinking to develop programs that deliver against ambitious pipeline and revenue targetsAs our Business Development teams scale this year, scale ABM operations and campaigns accordinglyUse web analytics and data to optimize account-based marketing programs, running experimental programs as needed to test new approachesCommunicate expectations, plans, and resultswiththebroader team including the sales team, and other stakeholdersKey Qualifications7+ years of experience in marketing and /or digital marketing, in B2B SaaS or data businessesExperience marketing to a life sciences audience (biopharma and medical device)Experience with ABM programs and with ABM tools like Demandbase or 6senseDeep experience in creating world-class growth and acquisition strategies, mapped to business goalsExperience with product-led growth (PLG) as a plus with a clear point of view on layering PLG on to a sales & marketing led growth motionStrong analytical skills, with deep understanding of digital channels, marketing technologies and industry best practicesCreative problem solver and nimble executor with the ability to influence and be a team playerThinks nimbly i.e., in hours, days and weeks!Travel required to Truveta headquarters 2-3x a year*Be prepared to share examples of your work, along with a resumeWhy Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional, and everything in between. Join us as we build an amazing company together.We Offer:Interesting and meaningful work for every career stageGreat benefits packageComprehensive benefits with strong medical, dental and vision insurance plans401K planProfessional development & training opportunities for continuous learningWork/life autonomy via flexible work hours and flexible paid time offGenerous parental leaveRegular team activities (virtual and in-person as soon as we are able)The base pay for this position is $143,000 to $161,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.If you are based in California, we encourage you to read this important information for California residents linked here.Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.Are you authorized to work lawfully in the United States?
*
Do you now or in the future require visa sponsorship to continue working in the US? Please provide as much detail as possible.
*
Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Veteran Status Please select Veteran Status
Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Please select Disability Status
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr