Sourcing Industry Group (SIG)
Events & Field Marketing Manager
Sourcing Industry Group (SIG), San Francisco, California, United States, 94199
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Zip is tackling the $50B+TAM space to transform the way businesses manage spend. Our co-founders started Zip (YC S2020) because they saw the challenges companies had using outdated 20 year old software to manage hundreds of millions of dollars in spend every year. We invented the world’s leading Intake-to-Procure solution to bring a consumer grade user experience to B2B purchasing. And, we’re just getting started.
We’re a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. With $180 million infundingfrom YC Continuity (Y Combinator), CRV and Tiger Global, we’re valued at $1.5 billion in just 3 years. In today’s economic climate, the value we offer our customers is more critical than ever and our business is accelerating. We’re growing quickly and need your help!
Your RoleThe Growth Marketing team is in search of a Field and Events Marketing Manager who is data-driven, highly organized and brings experience in managing in-person and virtual events tailored to B2B audiences. The ideal candidate thrives in a startup-type environment where curiosity and creativity fuel ambition through big bold bets. This role focuses on bringing the Zip brand to life, demonstrating our thought leadership and strategic advantage in the field through in-person events, virtual events, such as webinars, and other field marketing capacities.
You WillYou will own creating the experiential events and programs that bring the Zip message to every CFO and Head of Procurement in innovative companies everywhere. Programs will be aligned to regional, segment-specific sales priorities and revenue targets across field events, trade shows, partner programs and executive programs. We are seeking an energetic events and field marketing expert who has experience partnering with sales and marketing teams to grow sales pipeline.
Manage contracts and negotiations of all in-person and virtual events and content syndication agreements, creating a diversified calendar to target procurement and finance decision makers across target industries and business segments
Mange and run event sponsorships across several in-person events, regional sales events/dinners and webinars
Execute pre-event logistics, on-site event setup and labor management
Monitor performance of executed events. Analyze and rollup insights that the company will use to determine future participation. Share out lessons learned and qualitative/quantitative results of each event including: logistics feedback, lead goals/pipeline impact, competitive and persona intel to share with the broader business and measure ROI
Build post-conference lead nurture strategy working in close alignment with Sales to set expectations, ensure collaboration, and assist with post-show follow up effort, increasing MQL to opportunity conversion rate
Work closely with Corporate Communications, Product Marketing, and Content teams to identify speakers, develop sponsored/unsponsored session materials, pre/post nurture streams and other supporting materials to raise awareness and drive success of each event
Project manage the creative development process with creative teams to build effective assets for event promotions and speaker presentations
Create and manage annual collection of swag and giveaway items for in-person events and sales nurture gifts
This position requires travel ~30% of the year pending events schedule
Qualifications
4+ years experience in a B2B SaaS field marketing role
Data and deadline driven with ability to manage multiple projects on your own
Ability to project manage tactical deadlines, while executing high-performing conferences and events
Highly motivated individual who thrives in a fast-paced team environment
High comfort level communicating with various stakeholders across marketing, sales, customer success, and product
Experience managing conference/events budget including budget planning and reporting
Experience in creating and implementing successful events and programs that generate high value, high intent leads
A guru with details and program management
Experience in event content strategy and copywriting
Willing to travel domestically
The salary range for this role is $90,000 – $115,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Perks & BenefitsAt Zip, we’re committed to providing our employees with everything they need to do their best work.
Start-up equity
Full health, vision & dental coverage
Catered lunches & dinners for SF employees
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan
We’re looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn’t exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!
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We’re a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. With $180 million infundingfrom YC Continuity (Y Combinator), CRV and Tiger Global, we’re valued at $1.5 billion in just 3 years. In today’s economic climate, the value we offer our customers is more critical than ever and our business is accelerating. We’re growing quickly and need your help!
Your RoleThe Growth Marketing team is in search of a Field and Events Marketing Manager who is data-driven, highly organized and brings experience in managing in-person and virtual events tailored to B2B audiences. The ideal candidate thrives in a startup-type environment where curiosity and creativity fuel ambition through big bold bets. This role focuses on bringing the Zip brand to life, demonstrating our thought leadership and strategic advantage in the field through in-person events, virtual events, such as webinars, and other field marketing capacities.
You WillYou will own creating the experiential events and programs that bring the Zip message to every CFO and Head of Procurement in innovative companies everywhere. Programs will be aligned to regional, segment-specific sales priorities and revenue targets across field events, trade shows, partner programs and executive programs. We are seeking an energetic events and field marketing expert who has experience partnering with sales and marketing teams to grow sales pipeline.
Manage contracts and negotiations of all in-person and virtual events and content syndication agreements, creating a diversified calendar to target procurement and finance decision makers across target industries and business segments
Mange and run event sponsorships across several in-person events, regional sales events/dinners and webinars
Execute pre-event logistics, on-site event setup and labor management
Monitor performance of executed events. Analyze and rollup insights that the company will use to determine future participation. Share out lessons learned and qualitative/quantitative results of each event including: logistics feedback, lead goals/pipeline impact, competitive and persona intel to share with the broader business and measure ROI
Build post-conference lead nurture strategy working in close alignment with Sales to set expectations, ensure collaboration, and assist with post-show follow up effort, increasing MQL to opportunity conversion rate
Work closely with Corporate Communications, Product Marketing, and Content teams to identify speakers, develop sponsored/unsponsored session materials, pre/post nurture streams and other supporting materials to raise awareness and drive success of each event
Project manage the creative development process with creative teams to build effective assets for event promotions and speaker presentations
Create and manage annual collection of swag and giveaway items for in-person events and sales nurture gifts
This position requires travel ~30% of the year pending events schedule
Qualifications
4+ years experience in a B2B SaaS field marketing role
Data and deadline driven with ability to manage multiple projects on your own
Ability to project manage tactical deadlines, while executing high-performing conferences and events
Highly motivated individual who thrives in a fast-paced team environment
High comfort level communicating with various stakeholders across marketing, sales, customer success, and product
Experience managing conference/events budget including budget planning and reporting
Experience in creating and implementing successful events and programs that generate high value, high intent leads
A guru with details and program management
Experience in event content strategy and copywriting
Willing to travel domestically
The salary range for this role is $90,000 – $115,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Perks & BenefitsAt Zip, we’re committed to providing our employees with everything they need to do their best work.
Start-up equity
Full health, vision & dental coverage
Catered lunches & dinners for SF employees
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan
We’re looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn’t exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!
#J-18808-Ljbffr