Planet Green Search
Digital Marketing Director, Food and Grocery Norwalk, CT
Planet Green Search, Norwalk, Connecticut, us, 06860
Digital Marketing Director, Food and Grocery
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
What’s in it for you?!
Tremendous Career Growth Opportunities!
Work with the latest cutting-edge technologies!
Senior management and leadership are very well respected by team!
Great work environment with family like work culture!
Medical, Dental and Vision + 401k + Tuition Assistance + Disability
If that’s you, let’s talk!
What you will be doing:
Develop and execute a comprehensive digital marketing strategy
Direct, manage and execute all digital marketing activities
Develop customer-journey strategy in the digital space and omnichannel execution
Execute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buying
Optimize current digital marketing program and expand into other channels
Oversee website experience to provide a dynamic digital experience across devices
Manage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies
Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
Create and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emails
Develop email KPIs and create weekly, and monthly reporting
Create and execute marketing campaigns that leverage the appropriate digital channels
Partner with marketing leadership for the strategic oversight of the digital marketing roadmap
Create and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locations
Maintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerce
Develop and manage all Customer Relationship Marketing touch points
Drive testing, reporting, optimizing, and analyzing channel performance
Work with the creative, content, and social media teams to create relevant digital marketing content
Manage digital marketing budget
Experience you will need:
Bachelor’s degree in marketing or related field
Minimum of 8 years’ experience in digital marketing, preferably in retail
Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines
Proficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office
Ability to hit the ground running with no time for on-the-job learning
Digital Marketing Director, Food and Grocery#J-18808-Ljbffr
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
What’s in it for you?!
Tremendous Career Growth Opportunities!
Work with the latest cutting-edge technologies!
Senior management and leadership are very well respected by team!
Great work environment with family like work culture!
Medical, Dental and Vision + 401k + Tuition Assistance + Disability
If that’s you, let’s talk!
What you will be doing:
Develop and execute a comprehensive digital marketing strategy
Direct, manage and execute all digital marketing activities
Develop customer-journey strategy in the digital space and omnichannel execution
Execute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buying
Optimize current digital marketing program and expand into other channels
Oversee website experience to provide a dynamic digital experience across devices
Manage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies
Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
Create and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emails
Develop email KPIs and create weekly, and monthly reporting
Create and execute marketing campaigns that leverage the appropriate digital channels
Partner with marketing leadership for the strategic oversight of the digital marketing roadmap
Create and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locations
Maintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerce
Develop and manage all Customer Relationship Marketing touch points
Drive testing, reporting, optimizing, and analyzing channel performance
Work with the creative, content, and social media teams to create relevant digital marketing content
Manage digital marketing budget
Experience you will need:
Bachelor’s degree in marketing or related field
Minimum of 8 years’ experience in digital marketing, preferably in retail
Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines
Proficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office
Ability to hit the ground running with no time for on-the-job learning
Digital Marketing Director, Food and Grocery#J-18808-Ljbffr