New Jersey Innovation Institute
Marketing Director, Healthcare
New Jersey Innovation Institute, Newark, New Jersey, us, 07175
Brief Description
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Position Summary
Are you a resourceful, digitally savvy, and an insight driven marketer? Can you juggle relationship management with marketing plan development? We need the right candidate who will partner with division teams and collaborate with marketing team members to meet Healthcare division goals. You will establish marketing strategies and tactics to drive demand generation, engagement, and results. This includes but is not limited to strategic omnichannel planning and execution to grow audience database size and engagement. You will be immersed in all facets of marketing, from content development to website metrics to launch of new services and products, to name a few. Got specific marketing skills? Let us know how you can put them to work!
Person Reports To
Vice President of Marketing
Supervises
N/A at this time
Essential Functions
Create omni-channel campaigns that leverage organic/paid media channels, search engine marketing, PR and other vehiclesLeverage and maximize email channel – create journeys and email flows that drive engagement, foster email performance metric growth, and minimize email attritionDevelop value propositions and proof points to address target needsBuild plans and communicate with key stakeholders for feedbackBuild and manage annual audience development budgets and strategic marketing plans based on defined objectives for assigned targetsDevelopment of marketing plans that align with overarching strategic objectives, brand dynamics and audience insightsDrive the development of brand positioning, narratives, and content storytelling to drive content development plans across formatsManage the creation of all promotional marketing materialsBe accountable for measuring, reporting and provide ROI on campaign results – and provide regular analyses and insight reports on marketing performanceWork with division to understand Audience insight, including market segmentation, targeting, and positioningmeasurement plan with KPIs to track performance of brands, campaigns and channels
Additional Functions
Manage external vendor partnersEnsure strict adherence to budgetDemonstrate leadership behaviors and ensure compliance with NJII brand and styleIdentify areas for process improvement, i.e., workflows and collaborationKnowledge of marketing trends, developments, and best practices
Prerequisite Qualifications
Bachelor's degree in marketing required. MBA preferred.Minimum 5 years of relevant professional experienceStrong quantitative and analytical skillsExperience managing a team is a plusMust have growth mindset and ability collaborate across stakeholdersMarketing Automation experience is a plusSEO/Google Search Console experience is a plusGreat problem-solverSelf-motivated and autonomous with excellent communication skillsExperience working with stakeholders of all levels (including Executives)
Final candidates will be subject to a background screening. Employment or continued employment is contingent upon NJII’s acceptance of the results of the background screening.#J-18808-Ljbffr
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Position Summary
Are you a resourceful, digitally savvy, and an insight driven marketer? Can you juggle relationship management with marketing plan development? We need the right candidate who will partner with division teams and collaborate with marketing team members to meet Healthcare division goals. You will establish marketing strategies and tactics to drive demand generation, engagement, and results. This includes but is not limited to strategic omnichannel planning and execution to grow audience database size and engagement. You will be immersed in all facets of marketing, from content development to website metrics to launch of new services and products, to name a few. Got specific marketing skills? Let us know how you can put them to work!
Person Reports To
Vice President of Marketing
Supervises
N/A at this time
Essential Functions
Create omni-channel campaigns that leverage organic/paid media channels, search engine marketing, PR and other vehiclesLeverage and maximize email channel – create journeys and email flows that drive engagement, foster email performance metric growth, and minimize email attritionDevelop value propositions and proof points to address target needsBuild plans and communicate with key stakeholders for feedbackBuild and manage annual audience development budgets and strategic marketing plans based on defined objectives for assigned targetsDevelopment of marketing plans that align with overarching strategic objectives, brand dynamics and audience insightsDrive the development of brand positioning, narratives, and content storytelling to drive content development plans across formatsManage the creation of all promotional marketing materialsBe accountable for measuring, reporting and provide ROI on campaign results – and provide regular analyses and insight reports on marketing performanceWork with division to understand Audience insight, including market segmentation, targeting, and positioningmeasurement plan with KPIs to track performance of brands, campaigns and channels
Additional Functions
Manage external vendor partnersEnsure strict adherence to budgetDemonstrate leadership behaviors and ensure compliance with NJII brand and styleIdentify areas for process improvement, i.e., workflows and collaborationKnowledge of marketing trends, developments, and best practices
Prerequisite Qualifications
Bachelor's degree in marketing required. MBA preferred.Minimum 5 years of relevant professional experienceStrong quantitative and analytical skillsExperience managing a team is a plusMust have growth mindset and ability collaborate across stakeholdersMarketing Automation experience is a plusSEO/Google Search Console experience is a plusGreat problem-solverSelf-motivated and autonomous with excellent communication skillsExperience working with stakeholders of all levels (including Executives)
Final candidates will be subject to a background screening. Employment or continued employment is contingent upon NJII’s acceptance of the results of the background screening.#J-18808-Ljbffr