Beyond Finance
Manager of Marketing Analytics
Beyond Finance, Chicago, Illinois, United States, 60290
About the Role
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The Manager of Marketing Analytics will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, and sales to deliver actionable insights that help meet company goals. The manager will be hands-on, diving deep into the data for specific analyses, while able to keep the high-level strategy in mind.
A successful manager will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation.
What You'll Do
Utilize data to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities
Present findings to stakeholders and recommend actionable solutions for non-analytical partners including Senior Leadership
Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals.
Build and maintain automated reporting and dashboards to track key metrics
Work closely with the product and operations teams in defining tests and experimental design
What We Look For
Bachelor’s or Master’s degree in business, STEM, or other analytical field
2-4 years professional experience in marketing, product, strategy, or business analytics
Prior experience in Strategy Consulting, Financial Services, or Start-up environments
Familiarity with doing analysis in Excel and coding in SQL
Looker experience is a plus
Quick learner; willing to dive in and get their hands dirty
Demonstrated ability to deliver results in a fast-paced environment
Desire to work in an ambiguous environment and solve open ended problems
Proactive; ready to take initiative to prioritize and drive projects
#J-18808-Ljbffr
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The Manager of Marketing Analytics will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, and sales to deliver actionable insights that help meet company goals. The manager will be hands-on, diving deep into the data for specific analyses, while able to keep the high-level strategy in mind.
A successful manager will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation.
What You'll Do
Utilize data to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities
Present findings to stakeholders and recommend actionable solutions for non-analytical partners including Senior Leadership
Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals.
Build and maintain automated reporting and dashboards to track key metrics
Work closely with the product and operations teams in defining tests and experimental design
What We Look For
Bachelor’s or Master’s degree in business, STEM, or other analytical field
2-4 years professional experience in marketing, product, strategy, or business analytics
Prior experience in Strategy Consulting, Financial Services, or Start-up environments
Familiarity with doing analysis in Excel and coding in SQL
Looker experience is a plus
Quick learner; willing to dive in and get their hands dirty
Demonstrated ability to deliver results in a fast-paced environment
Desire to work in an ambiguous environment and solve open ended problems
Proactive; ready to take initiative to prioritize and drive projects
#J-18808-Ljbffr