Product Marketing Manager
Deep Instinct Ltd, Dallas, TX, United States
We are seeking a Product Marketing Manager (PMM) with a deep background in B2B enterprise technology, preferably in the cybersecurity space. You must be an exceptional writer and strong in product positioning, messaging, and branding. You will work cross-functionally, driving content development and executing campaigns and programs to boost demand and adoption for the Deep Instinct Predictive Prevention Platform
What You'll Do:
Leveragestrongcontent creation background to develop sales tools, whitepapers, datasheets, solution briefs, event collateral, and thought leadership materials
Develop product marketing plans to drive awareness, education, and advocacy amongst customers, prospects, media, analysts, and influencers
Define, evolve, and evangelize differentiated product messaging to bolster the Deep Instinct Predictive Prevention Platform narrative
Partner with sales operations/enablement to create compelling content for our sales team and partners
Partner with product management, engineering, and the threat research team to turn our product messaging into compelling GTM campaigns
Create solutions- and business-value materials that educate and drive action amongst our key constituencies
Plan, execute, and measure campaigns, in partnership with the broader marketing team, that drive conversion and pipeline
Work with the competitive and threat research teams to understand the competitive landscape and explain our critical differentiators
Develop messaging that differentiates our products while supporting and elevating our platform narrative
Conduct market research, including buyer interviews, to inform marketing content and create actionable insights for our customers
Collaborate with the SVP Marketing and PR agency to launch new product innovations in a compelling and inspiring way
Be the voice and leader of the Deep Instinct Predictive Prevention Platform for the organization, driving its success through marketing, sales, and channel
Requirements:
Who You Are:
BA or BS in Business Administration or related field; technical degree preferred
5-8 years of experience in product marketing, solutions marketing, or outbound product management required
Experience in messaging, positioning products, and writing marketing plans for complex products
Experience at a B2B enterprise software company is required; cybersecurity experience is a plus
Deep technology understanding and the ability to translate to business needs are required
Must be comfortable interacting with all levels in the org from entry-level employees to the C-Suite
Team player who can build bridges and work cross-functionally to rally teams around your strategy and plans
Balance both the art and science of marketing – creativity is a must.
Ability to work in a fast-paced, changing environment while maintaining ethics and integrity
Excellent written skills – extensive writing samples, built by you (not a team), will be requested.This is the #1 priority for this role!
salary range- 115,000-125,000/year
About Deep Instinct:
Deep Instinct takes a prevention-first approach to stopping ransomware and other malware using the world’s first and only purpose-built, deep learning cybersecurity framework. We predict and prevent known, unknown, and zero-day threats in
99% zero-day accuracy and promises a
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation or any other characteristic protected by federal, state or local laws.