Generac Power Systems
Senior Manager Public Relations
Generac Power Systems, Waukesha, Wisconsin, United States, 53188
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The
Senior Manager Public Relations
is an integral part of the Communications team and a company spokesperson responsible for increasing awareness of our products and services, building and protecting corporate reputation, and leveraging press relationships through effective management of our agencies and managing issues.
Major Responsibilities:
Work with CEO and senior executives in developing media interview briefs and key messages
Work strategically across the communications and social media team while understanding how communications can drive business results with primary Generac business units
Lead various communications projects that require cross function team coordination
Responsible for creating PR strategies, writing press releases, product communications plans, managing multiple stakeholder PR programs and supporting issues communications needs
Develop and maintain the Company's corporate image and identity
As needed, act as the Company spokesperson on a wide range of corporate and marketing topics including crisis communications
Ensure consistency in the voice and tone of the brand across the Company’s communications channels
Establish and maintain effective working relationships with local and national media reporters and editors
Ensure public relations and social media efforts are aligned with the overall goals of the organization and business segments
Develop and oversee the reporting of key metrics and results
Develop and implement processes, as needed, to further improve team efficiency and results
Assign, supervise and review the activities of outside public relations agencies
Minimum Requirements:
Bachelor’s Degree in Communications or Journalism preferred, related degree or equivalent experience
10+ years’ experience in PR within a corporate or agency environment
Preferred Requirements:
Master Degree in Business, Marketing, Communications, related degree or equivalent experience
Experience at a large, matrix organization with a solid understanding of creating communications programs and PR content to drive business results
7 years experience working with senior leadership teams
5 years experience as a media spokesperson working with trade press
5 years of managerial experience in-house or with agency partner
Experience working with Industrial Relations and Government Affairs/Policy teams
Energy industry experience a plus but not required
Knowledge / Skills / Abilities:
Ability to work in a matrix organization
Knowledge of creation of communication programs and PR content to drive business results
Strong project management abilities; comfortable working independently and in teams to create and meet deadlines; capable of developing and managing a project plan, skilled at establishing priorities, working to deadlines and controlling a number of projects at various stages of completion
Strong writing and editing skills
Strong verbal communication skills
Knowledge of internal communication and social media skills
Ability to adapt messaging based on target audiences
Ability to work in a fast paced environment
Knowledge and experience in crisis management and issues management.
Ability to present across all levels of management
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The
Senior Manager Public Relations
is an integral part of the Communications team and a company spokesperson responsible for increasing awareness of our products and services, building and protecting corporate reputation, and leveraging press relationships through effective management of our agencies and managing issues.
Major Responsibilities:
Work with CEO and senior executives in developing media interview briefs and key messages
Work strategically across the communications and social media team while understanding how communications can drive business results with primary Generac business units
Lead various communications projects that require cross function team coordination
Responsible for creating PR strategies, writing press releases, product communications plans, managing multiple stakeholder PR programs and supporting issues communications needs
Develop and maintain the Company's corporate image and identity
As needed, act as the Company spokesperson on a wide range of corporate and marketing topics including crisis communications
Ensure consistency in the voice and tone of the brand across the Company’s communications channels
Establish and maintain effective working relationships with local and national media reporters and editors
Ensure public relations and social media efforts are aligned with the overall goals of the organization and business segments
Develop and oversee the reporting of key metrics and results
Develop and implement processes, as needed, to further improve team efficiency and results
Assign, supervise and review the activities of outside public relations agencies
Minimum Requirements:
Bachelor’s Degree in Communications or Journalism preferred, related degree or equivalent experience
10+ years’ experience in PR within a corporate or agency environment
Preferred Requirements:
Master Degree in Business, Marketing, Communications, related degree or equivalent experience
Experience at a large, matrix organization with a solid understanding of creating communications programs and PR content to drive business results
7 years experience working with senior leadership teams
5 years experience as a media spokesperson working with trade press
5 years of managerial experience in-house or with agency partner
Experience working with Industrial Relations and Government Affairs/Policy teams
Energy industry experience a plus but not required
Knowledge / Skills / Abilities:
Ability to work in a matrix organization
Knowledge of creation of communication programs and PR content to drive business results
Strong project management abilities; comfortable working independently and in teams to create and meet deadlines; capable of developing and managing a project plan, skilled at establishing priorities, working to deadlines and controlling a number of projects at various stages of completion
Strong writing and editing skills
Strong verbal communication skills
Knowledge of internal communication and social media skills
Ability to adapt messaging based on target audiences
Ability to work in a fast paced environment
Knowledge and experience in crisis management and issues management.
Ability to present across all levels of management
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.