Generac Power Systems
Director Digital Media and Performance Marketing
Generac Power Systems, Waukesha, Wisconsin, United States, 53188
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Own Digital Media and Performance Marketing across Generac’s portfolio of products including residential standby generators and clean energy technologies
Build an innovative data backed strategy to increase volume of and breadth of campaigns, diversify targeting, localize campaigns, and support new products go to market
Lead the digital media agency as an extension of your strategy and team to develop the paid digital marketing strategy, ensure campaigns are properly executed,business objectives are achieved, and growth is driven.
Simultaneously drive testing (investment) and learn (efficiency) in achieving KPIs, win budget growth through ROI success
Define a comprehensive short and long term digital media strategy that will tie into web experience and CRM
Comfortable giving direction on creative needs to support new campaigns or segments. Participate in creative review
Deep understanding of analytics, martech, data used to drive performance marketing decisions
Partner with CRM teams to develop customer segments and understand customer journeys
Clearly communicate strategy, campaign goals, and results to senior leaders throughout the org, including EVP/president
Develop strategy for efficient local marketing in collaboration with channel partners.
Create a culture of experimentation within the team and encourage new ideas.
In partnership with analytics, develop and report on KPIs that help measure success of campaigns and make data-driven decisions around optimization.
Work closely with other marketing teams to execute omnichannel efforts and to ensure cohesive brand messaging across all channels.
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
Own Digital Media and Performance Marketing across Generac’s portfolio of products including residential standby generators and clean energy technologies
Build an innovative data backed strategy to increase volume of and breadth of campaigns, diversify targeting, localize campaigns, and support new products go to market
Lead the digital media agency as an extension of your strategy and team to develop the paid digital marketing strategy, ensure campaigns are properly executed,business objectives are achieved, and growth is driven.
Simultaneously drive testing (investment) and learn (efficiency) in achieving KPIs, win budget growth through ROI success
Define a comprehensive short and long term digital media strategy that will tie into web experience and CRM
Comfortable giving direction on creative needs to support new campaigns or segments. Participate in creative review
Deep understanding of analytics, martech, data used to drive performance marketing decisions
Partner with CRM teams to develop customer segments and understand customer journeys
Clearly communicate strategy, campaign goals, and results to senior leaders throughout the org, including EVP/president
Develop strategy for efficient local marketing in collaboration with channel partners.
Create a culture of experimentation within the team and encourage new ideas.
In partnership with analytics, develop and report on KPIs that help measure success of campaigns and make data-driven decisions around optimization.
Work closely with other marketing teams to execute omnichannel efforts and to ensure cohesive brand messaging across all channels.
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.