OMRON
Digital Marketing Specialist
OMRON, Pleasanton, California, United States, 94566
External Description
Work at OMRON!
Omron Robotics and Safety Technologies, Inc. (ORT) is a global leading provider of intelligent vision-guided robotics systems and services. We develop social needs driven solutions for the global automation market. Our robotics systems provide unmatched performance and economic value throughout the production lifecycle, enabling customers to achieve precision, quality and productivity in their assembly, handling and packaging processes in a safer and greener environment.
We develop new electronics, mechanics and software for an exceptionally broad spectrum of robots – including autonomous mobile robots, articulated robots, parallel link robots, and more. Our product development teams have a passion for innovation, and a record of accomplishment of developing successful products for the global market, and revolutionize interaction between human and machine!
ORT is subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 90 years of success.
We are seeking to hire an experienced Digital Marketing professional to join our team. This role will be based at our global headquarters in Pleasanton, California. The Digital Marketing Specialist is responsible for developing and driving an expanded digital presence for ORT. Working closely with product marketing and marketing communication colleagues in ORT and our regional sales organizations, this role will define website, social media, and digital advertising strategies that drive customer interest and excitement around ORT’s fixed and mobile robotic solutions.This role will also build out digital content and tools to help customers make better informed decisions via online configurators, simulators, design files, etc.You will be an important change agent for the business, helping to raise the visibility of ORT’s robotics solutions with channel partners and end users around the world.
Our Commitment to Employees:
Training and Career Development Program to give employees a learning path with the necessary tools and resources they need to help build their career at Omron.Great financial opportunities with competitive compensation, immediate 401k match with 100% vesting, profit sharing, and Blue Cross Blue Shield for medical, dental, vision and prescription drug benefits.Community Programs that includes activities with local non-profit organizations and a Matching Gift Program.Work-Life Balance with Flexible Work Arrangements, Flexible Work Hours, and Sick/Vacation/Holiday Pay.Wellness Programs such as Walking Contests, Nutritional Learning Sessions, On Site Flu shots or Health Screenings, etc.Education Assistance Program.Responsibilities:
Establish compelling and creative digital marketing strategiesDeliver digital marketing campaigns across web, social media, email, and other digital channels, including mobileBuild content suitable for use by global sales regions, coordinating direct ORT efforts with OMRON global and regional campaignsLeverage data analytics, market trends, competitive analysis, and best practices to optimize ORT’s digital marketing spend and improve market-facing communicationWork internally and with 3rd-party vendors to execute on key initiatives, including advertising campaigns and website developmentStructure and build ORT’s social media presence, driving regular, value-added communication to system integrators and end usersBuild industry and influencer relationships that amplify our digital marketing campaignsGauge the effectiveness of our current analytics tools and solutions, spotting growth opportunities, pinpointing improvement areas, and suggesting alternatives.Track our marketing initiatives, generating reports on KPIs, such as conversion funnel health, digital marketing channel efficacy, site performance, traffic trends, user behavior, lead generation and customer satisfaction rates.Take the lead in developing, optimizing, and maintaining digital marketing dashboards and actively communicate insights and findings to stakeholders.Analyze market trends, industry dynamics, and the demand for specific types of products, services, and content download.Job Requirements:
Minimum 3-5 years’ experience in digital marketingProven experience developing and delivering digital marketing campaignsPrior robotics or automation experience is preferred but not requiredBachelor's degree or equivalent experience in Business Administration, Data Analytics, MarketingData-driven with excellent communication and presentation skills. Ability to develop and “own” a clear and compelling digital marketing strategy.Ability to quickly connect and communicate with stakeholders inside and outside Omron, including end users, channel partners, and the global sales organization.Strong analytical and problem-solving skills with a keen attention to detail.Knowledge of industry and domain best practice, including website and analytics toolsPrior experience or clear aptitude for understanding and conveying the benefits of technical products that include discrete hardware and software components
The annual salary range for this role in California is $107,000 - $120,000 a year, however, base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. This position is also eligible for an annual performance-based bonus program. Candidates will be assessed and provided offers against the minimum qualifications of this role and their individual experience.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Omron we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Work at OMRON!
Omron Robotics and Safety Technologies, Inc. (ORT) is a global leading provider of intelligent vision-guided robotics systems and services. We develop social needs driven solutions for the global automation market. Our robotics systems provide unmatched performance and economic value throughout the production lifecycle, enabling customers to achieve precision, quality and productivity in their assembly, handling and packaging processes in a safer and greener environment.
We develop new electronics, mechanics and software for an exceptionally broad spectrum of robots – including autonomous mobile robots, articulated robots, parallel link robots, and more. Our product development teams have a passion for innovation, and a record of accomplishment of developing successful products for the global market, and revolutionize interaction between human and machine!
ORT is subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 90 years of success.
We are seeking to hire an experienced Digital Marketing professional to join our team. This role will be based at our global headquarters in Pleasanton, California. The Digital Marketing Specialist is responsible for developing and driving an expanded digital presence for ORT. Working closely with product marketing and marketing communication colleagues in ORT and our regional sales organizations, this role will define website, social media, and digital advertising strategies that drive customer interest and excitement around ORT’s fixed and mobile robotic solutions.This role will also build out digital content and tools to help customers make better informed decisions via online configurators, simulators, design files, etc.You will be an important change agent for the business, helping to raise the visibility of ORT’s robotics solutions with channel partners and end users around the world.
Our Commitment to Employees:
Training and Career Development Program to give employees a learning path with the necessary tools and resources they need to help build their career at Omron.Great financial opportunities with competitive compensation, immediate 401k match with 100% vesting, profit sharing, and Blue Cross Blue Shield for medical, dental, vision and prescription drug benefits.Community Programs that includes activities with local non-profit organizations and a Matching Gift Program.Work-Life Balance with Flexible Work Arrangements, Flexible Work Hours, and Sick/Vacation/Holiday Pay.Wellness Programs such as Walking Contests, Nutritional Learning Sessions, On Site Flu shots or Health Screenings, etc.Education Assistance Program.Responsibilities:
Establish compelling and creative digital marketing strategiesDeliver digital marketing campaigns across web, social media, email, and other digital channels, including mobileBuild content suitable for use by global sales regions, coordinating direct ORT efforts with OMRON global and regional campaignsLeverage data analytics, market trends, competitive analysis, and best practices to optimize ORT’s digital marketing spend and improve market-facing communicationWork internally and with 3rd-party vendors to execute on key initiatives, including advertising campaigns and website developmentStructure and build ORT’s social media presence, driving regular, value-added communication to system integrators and end usersBuild industry and influencer relationships that amplify our digital marketing campaignsGauge the effectiveness of our current analytics tools and solutions, spotting growth opportunities, pinpointing improvement areas, and suggesting alternatives.Track our marketing initiatives, generating reports on KPIs, such as conversion funnel health, digital marketing channel efficacy, site performance, traffic trends, user behavior, lead generation and customer satisfaction rates.Take the lead in developing, optimizing, and maintaining digital marketing dashboards and actively communicate insights and findings to stakeholders.Analyze market trends, industry dynamics, and the demand for specific types of products, services, and content download.Job Requirements:
Minimum 3-5 years’ experience in digital marketingProven experience developing and delivering digital marketing campaignsPrior robotics or automation experience is preferred but not requiredBachelor's degree or equivalent experience in Business Administration, Data Analytics, MarketingData-driven with excellent communication and presentation skills. Ability to develop and “own” a clear and compelling digital marketing strategy.Ability to quickly connect and communicate with stakeholders inside and outside Omron, including end users, channel partners, and the global sales organization.Strong analytical and problem-solving skills with a keen attention to detail.Knowledge of industry and domain best practice, including website and analytics toolsPrior experience or clear aptitude for understanding and conveying the benefits of technical products that include discrete hardware and software components
The annual salary range for this role in California is $107,000 - $120,000 a year, however, base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. This position is also eligible for an annual performance-based bonus program. Candidates will be assessed and provided offers against the minimum qualifications of this role and their individual experience.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Omron we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.