Wray Ward
Integrated Media Planning Associate Director
Wray Ward, Charlotte, North Carolina, United States, 28245
As a senior strategic team member, the Integrated Media Planning Associate Director (IMPAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, and will contribute to other plans, oversee work and provide team mentorship. The IMPAD is accountable for research, development, presentation and execution of client media strategy and plans with limited oversight. The IMPAD is responsible for working with and leading integrated media brand teams in the creation of media strategies and plans, providing strategic leadership on measurement, reporting and optimization and building strong and trusted client relationships.
The IMPAD will participate as the strategic media planning lead in workshops and will lead internal team briefings and integrated media team brainstorming sessions. The IMPAD will work closely with Insights and Brand Strategy to develop personas and communications strategies that analyze audiences based on media consumption and behavior and will delegate these functions as appropriate amongst Integrated Media Strategy team members.
The IMPAD will bring creative solutions to client initiatives, working in conjunction with Performance Media and Investments, Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative team members.
Essential Duties & Responsibilities as Integrated Media Planning Associate Director
Lead consistent and effective WW media strategy and planning processesSet the strategic media direction for assigned clientsOversee media strategy and plan development for assigned clientsWork with Insights and Brand Strategy to develop personas, journeys and communications strategiesPresent media strategy and media plans to internal teams and clientsWork hand in hand with the Performance Media and Investments, Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teamsBuild and maintain strong relationships with clients, internal teams and media partnersProvide mentorship and guidance for Integrated Media Strategy team membersMaintain the highest knowledge of media channel strategies and networksBring new ideas and champion the use of integrated Connections strategies to reach audiencesAdditional Responsibilities
Convey the role of our Connections and Integrated Media Strategy team agency wide, building confidence in and understanding of the discipline and offeringProvide mentorship to the Integrated Media Strategy team and other teams throughout ConnectionsBe a team player, inspiring trust and teamwork among the team and throughout the agencyDemonstrate a passion for always doing the best workCollaborate among multiple departments effectively and efficientlyBe accountable for delivering high-quality work on time and on budgetConduct business with a conscientious, straightforward and dedicated work ethicRespect all equally - internally and externallyPassionately uphold the agency brand, culture and valuesPlay a key role in agency new business development, specifically related to media strategyKeep up with the latest trends in advertising, the home industry and other client-related industriesAttend and actively participate in relevant team, agency and client meetingsBe an active participant in idea generation, brainstorming and creative thinkingBe a positive, motivating member of the teamCommunication Skills
Communicate in a clear, coherent and professional mannerListen well and solve problems to achieve the most effective outcome for the client, team and agencyDevelop strong relationships across the agency, especially within the Integrated Media Strategy and Performance Media and Investments teamsRepresent the team and Wray Ward in a positive manner in all endeavorsRequirements
5-7+ years' experience as a media strategist and planner in an agency environmentExtensive experience planning multichannel, integrated media campaignsStrong organizational skills to effectively manage multiple projects at a timeKnowledge of the holistic media landscapeExcellent interpersonal and presentation skills, demonstrating energy and passion for the workEffective problem-solver and generator of innovative solutionsFocus on delivering great work, no matter how big or small the projectWell-versed in applicable software and using MRI-Simmons, Comscore and other data resources to build and support recommendationsProficient in Microsoft Office and Google Suite applicationsBachelor's degreeThis job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
WE, NOT ME
- We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.ASK "WHAT IF?"
- Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.BE FEARLESS
- Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.NAIL IT
- Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.
***
Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.
At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.
Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.
The IMPAD will participate as the strategic media planning lead in workshops and will lead internal team briefings and integrated media team brainstorming sessions. The IMPAD will work closely with Insights and Brand Strategy to develop personas and communications strategies that analyze audiences based on media consumption and behavior and will delegate these functions as appropriate amongst Integrated Media Strategy team members.
The IMPAD will bring creative solutions to client initiatives, working in conjunction with Performance Media and Investments, Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative team members.
Essential Duties & Responsibilities as Integrated Media Planning Associate Director
Lead consistent and effective WW media strategy and planning processesSet the strategic media direction for assigned clientsOversee media strategy and plan development for assigned clientsWork with Insights and Brand Strategy to develop personas, journeys and communications strategiesPresent media strategy and media plans to internal teams and clientsWork hand in hand with the Performance Media and Investments, Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teamsBuild and maintain strong relationships with clients, internal teams and media partnersProvide mentorship and guidance for Integrated Media Strategy team membersMaintain the highest knowledge of media channel strategies and networksBring new ideas and champion the use of integrated Connections strategies to reach audiencesAdditional Responsibilities
Convey the role of our Connections and Integrated Media Strategy team agency wide, building confidence in and understanding of the discipline and offeringProvide mentorship to the Integrated Media Strategy team and other teams throughout ConnectionsBe a team player, inspiring trust and teamwork among the team and throughout the agencyDemonstrate a passion for always doing the best workCollaborate among multiple departments effectively and efficientlyBe accountable for delivering high-quality work on time and on budgetConduct business with a conscientious, straightforward and dedicated work ethicRespect all equally - internally and externallyPassionately uphold the agency brand, culture and valuesPlay a key role in agency new business development, specifically related to media strategyKeep up with the latest trends in advertising, the home industry and other client-related industriesAttend and actively participate in relevant team, agency and client meetingsBe an active participant in idea generation, brainstorming and creative thinkingBe a positive, motivating member of the teamCommunication Skills
Communicate in a clear, coherent and professional mannerListen well and solve problems to achieve the most effective outcome for the client, team and agencyDevelop strong relationships across the agency, especially within the Integrated Media Strategy and Performance Media and Investments teamsRepresent the team and Wray Ward in a positive manner in all endeavorsRequirements
5-7+ years' experience as a media strategist and planner in an agency environmentExtensive experience planning multichannel, integrated media campaignsStrong organizational skills to effectively manage multiple projects at a timeKnowledge of the holistic media landscapeExcellent interpersonal and presentation skills, demonstrating energy and passion for the workEffective problem-solver and generator of innovative solutionsFocus on delivering great work, no matter how big or small the projectWell-versed in applicable software and using MRI-Simmons, Comscore and other data resources to build and support recommendationsProficient in Microsoft Office and Google Suite applicationsBachelor's degreeThis job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
WE, NOT ME
- We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.ASK "WHAT IF?"
- Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.BE FEARLESS
- Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.NAIL IT
- Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.
***
Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.
At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.
Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.