Energy Recovery
Digital Marketing Analyst
Energy Recovery, San Leandro, California, United States, 94579
Energy Recovery (NASDAQ: ERII) creates technologies that solve complex challenges for industrial fluid-flow markets worldwide. Building on our pressure exchanger technology platform, we design and manufacture solutions that make industrial processes more efficient and sustainable. What began as a game-changing invention for desalination has grown into a global business advancing the environmental sustainability of customers' operations in multiple industries. Headquartered in the San Francisco Bay Area, Energy Recovery has manufacturing, research and development facilities across California and Texas with sales and on-site technical support available globally. For more information, please visitwww.energyrecovery.com.
Job Summary:
Energy Recovery is a rapidly growing industrial technology leader with growth objectives beyond its core market of water desalination. As Digital Marketing Analyst with Energy Recovery you will support the Marketing Communication team's strategic projects and programs. This role requires a dynamic individual who is ready to take a hands-on approach to digital marketing and who is adept at working across our team, across the organization, and across the globe to drive a wide range of digital marketing projects and draw critical marketing insights to help meet the company meet its goal. The ideal candidate would have a strong base in a digital marketing environment and would be interested in growth in this role.
The full-time position of Digital Marketing Analyst is based in San Leandro, CA or Katy, TX and is hybrid in-office and work-from-home role. The position reports to the Director of Brand Marketing and will work closely with other arms of the marketing team, including Marketing Communications, Product Marketing, and Market Intelligence.
As Energy Recovery's Digital Marketing Analyst, you will focus on leading a broad range of digital marketing initiatives and will have a first hand in shaping the digital transformation of Energy Recovery's marketing technology stack strategy. Responsibilities include:
Major Duties & Responsibilities:
Ownership of corporate website and management of web development agencyOwn overall website management, maintenance, organization, and branding and proactively suggest plugins, improvements, and optimizations for front and back end of our website (including non-English translations)Lead and project manage the development of online toolsLead and project manage translations of web pages as neededIdentify and execute minor and adhoc changes as needed through WordPressProactively and regularly prepare analytics reports on website performance, social media, and Google Adwords. Analyze report data and draw key insights to inform digital activities and optimizations. Work proactively with Product Marketing to identify a path forward for optimizations based on these analyticsImplementation of digital business cardsSocial media campaign development and management and search engine marketing and optimizationLead, design, implementation, and project management of digital strategy including paid social media strategy and oversightConduct keyword research and ensure optimal rankings. Analyze, report, and improve search rankingsProvide and execute on recommendations related to digital trends and best practicesCoordinate with Corporate Communications, who is responsible for organic social mediaOwnership of Google AdwordsWork closely with the Marketing Communications Manager on in house email marketingManagement of webinar programsFacilitation and back-end management of in-house webinar platform, Livestorm, including back-end management in real time during live webinarsFacilitate organic promotion, including coordination of website content, for all webinarsAdvise and assist, as needed, organization of externally managed webinarsCollect and distribute resulting leads, analyze results, and proactively suggest improvements and optimizations for future webinarsAd hoc tasks to facilitate day-to-day marketing projectsAll other duties as assigned.Skills & Requirements:
Bachelor's degree in Business Administration, communications, English, marketing or other related area; or equivalent work experience required3-4 years' related work experience in a digital and analytics focused marketing environmentExperience with WordPress requiredStrong writing, listening, and strategic communication skills requiredMeticulous attention to detail and self-starter work ethicAdaptable and able to quickly embrace new ideas and methodsStrong time management and organizational skills, ability to proactively solve problems and drive projects through to completionComfortable managing multiple priorities and adjusting as neededComfortable working both in office and from home as neededComfortable working both independently and collaboratively in a highly cross-functional environment, as well as across countries, cultures, and time zonesExperience in agency management a plusSome graphic design and/or coding skills a plusExperience with AI tools a plusProficient in Microsoft Word, PowerPoint, Excel, Outlook, and Teams. Willingness to learn other software as needed
$74,000 - $97,000 a year
The below range is the range that we reasonably believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This range may be modified in the future. The salary range for this role is $74,000 to $97,000
We are an EOE/AA employer committed to workforce diversity.
No recruiters or phone calls.
Job Summary:
Energy Recovery is a rapidly growing industrial technology leader with growth objectives beyond its core market of water desalination. As Digital Marketing Analyst with Energy Recovery you will support the Marketing Communication team's strategic projects and programs. This role requires a dynamic individual who is ready to take a hands-on approach to digital marketing and who is adept at working across our team, across the organization, and across the globe to drive a wide range of digital marketing projects and draw critical marketing insights to help meet the company meet its goal. The ideal candidate would have a strong base in a digital marketing environment and would be interested in growth in this role.
The full-time position of Digital Marketing Analyst is based in San Leandro, CA or Katy, TX and is hybrid in-office and work-from-home role. The position reports to the Director of Brand Marketing and will work closely with other arms of the marketing team, including Marketing Communications, Product Marketing, and Market Intelligence.
As Energy Recovery's Digital Marketing Analyst, you will focus on leading a broad range of digital marketing initiatives and will have a first hand in shaping the digital transformation of Energy Recovery's marketing technology stack strategy. Responsibilities include:
Major Duties & Responsibilities:
Ownership of corporate website and management of web development agencyOwn overall website management, maintenance, organization, and branding and proactively suggest plugins, improvements, and optimizations for front and back end of our website (including non-English translations)Lead and project manage the development of online toolsLead and project manage translations of web pages as neededIdentify and execute minor and adhoc changes as needed through WordPressProactively and regularly prepare analytics reports on website performance, social media, and Google Adwords. Analyze report data and draw key insights to inform digital activities and optimizations. Work proactively with Product Marketing to identify a path forward for optimizations based on these analyticsImplementation of digital business cardsSocial media campaign development and management and search engine marketing and optimizationLead, design, implementation, and project management of digital strategy including paid social media strategy and oversightConduct keyword research and ensure optimal rankings. Analyze, report, and improve search rankingsProvide and execute on recommendations related to digital trends and best practicesCoordinate with Corporate Communications, who is responsible for organic social mediaOwnership of Google AdwordsWork closely with the Marketing Communications Manager on in house email marketingManagement of webinar programsFacilitation and back-end management of in-house webinar platform, Livestorm, including back-end management in real time during live webinarsFacilitate organic promotion, including coordination of website content, for all webinarsAdvise and assist, as needed, organization of externally managed webinarsCollect and distribute resulting leads, analyze results, and proactively suggest improvements and optimizations for future webinarsAd hoc tasks to facilitate day-to-day marketing projectsAll other duties as assigned.Skills & Requirements:
Bachelor's degree in Business Administration, communications, English, marketing or other related area; or equivalent work experience required3-4 years' related work experience in a digital and analytics focused marketing environmentExperience with WordPress requiredStrong writing, listening, and strategic communication skills requiredMeticulous attention to detail and self-starter work ethicAdaptable and able to quickly embrace new ideas and methodsStrong time management and organizational skills, ability to proactively solve problems and drive projects through to completionComfortable managing multiple priorities and adjusting as neededComfortable working both in office and from home as neededComfortable working both independently and collaboratively in a highly cross-functional environment, as well as across countries, cultures, and time zonesExperience in agency management a plusSome graphic design and/or coding skills a plusExperience with AI tools a plusProficient in Microsoft Word, PowerPoint, Excel, Outlook, and Teams. Willingness to learn other software as needed
$74,000 - $97,000 a year
The below range is the range that we reasonably believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This range may be modified in the future. The salary range for this role is $74,000 to $97,000
We are an EOE/AA employer committed to workforce diversity.
No recruiters or phone calls.