the Ladders
VICE PRESIDENT OF MARKETING
the Ladders, Fort Wayne, IN
Job Details
Job Location
Corporate - Fort Wayne, IN
Position Type
Full Time
Job Category
Marketing
Job Overview
Fort Financial Credit Union fosters a positive culture that prioritizes the well-being and development of its employees. Being a community-focused organization, we believe that investing in employees not only enhances individual health and potential, but it also contributes to the overall success of our organization and community. Our mission as a credit union is to build financial relationships with our members and be their trusted financial advisors.
As the V.P. of Marketing, you will be responsible for the development and successful execution of all marketing initiatives and strategies for the credit union. You will lead our marketing team and contribute and drive the growth of our brand. The ideal candidate will be a strategic and innovative leader with a proven track record in driving successful marketing campaigns. They will excel in leveraging data-driven insights while collaborating across departments to enhance brand presence and achieve business objectives.
Job Type: Full-Time
Location: Corporate Office - Fort Wayne, IN
Schedule:Monday-Friday
Responsibilities:
Job Qualifications
Required Skills:
Qualifications:
Benefits:
Job Location
Corporate - Fort Wayne, IN
Position Type
Full Time
Job Category
Marketing
Job Overview
Fort Financial Credit Union fosters a positive culture that prioritizes the well-being and development of its employees. Being a community-focused organization, we believe that investing in employees not only enhances individual health and potential, but it also contributes to the overall success of our organization and community. Our mission as a credit union is to build financial relationships with our members and be their trusted financial advisors.
As the V.P. of Marketing, you will be responsible for the development and successful execution of all marketing initiatives and strategies for the credit union. You will lead our marketing team and contribute and drive the growth of our brand. The ideal candidate will be a strategic and innovative leader with a proven track record in driving successful marketing campaigns. They will excel in leveraging data-driven insights while collaborating across departments to enhance brand presence and achieve business objectives.
Job Type: Full-Time
Location: Corporate Office - Fort Wayne, IN
Schedule:Monday-Friday
Responsibilities:
- Develop and implement marketing strategies that are aligned with company goals.
- Direct marketing annual sales planning, including an analysis of competitive products/services, selling techniques, legislation, budgets, pricing and distribution.
- Monitor and analyze marketing performance metrics, such as ROI, conversion rates, traffic, and prepare regular reports for board members and executive leadership.
- Oversee and manage the marketing department by implementing and leading team development, performance management, training, and annual performance reviews.
- Meet with agencies and department heads to coordinate strategies and efforts.
- Develop and implement strategies for best serving/acquiring SEGs.
- Identify opportunities for market expansion and growth through new and existing market segments.
- Manage the marketing budget and ensure the effective allocation of resources.
Job Qualifications
Required Skills:
- Expertise in marketing strategy and implementation.
- Possesses a working knowledge of publishing and editing software, such as Adobe Photoshop.
- Proficient with analytical, communication, problem solving, and decision-making skills.
- Experience with direct management and leadership development within a team environment.
Qualifications:
- Job Level: High Level
- Required Experience: 5-10 years of similar or related experience.
- Required Education: Bachelor's Degree or achievement of formal certifications recognized in the industry as equivalent.
Benefits:
- Education/Scholarship Assistance
- Training/Career Development Programs
- PTO & 13 Paid Holidays
- Pension & 401k Retirement Plans
- Health/Dental/Vision Insurance Plans
- Flex Spending Account & Health Reimbursement Arrangement
- Employer Paid Life & Voluntary Life Insurance
- Employer Paid Short-Term & Long-Term Disability
- Accident, Critical Illness, & Hospital Confinement Plans