Cozi
Senior Acquisition Marketing Manager - Cozi
Cozi, Minneapolis, Minnesota, United States, 55443
OurFamilyWizard is a technology company on a mission to help families thrive across all of life’s circumstances. We bring together two leading family management brands: OurFamilyWizard, the world’s most trusted co-parenting application, and Cozi, the #1 family organizing app.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
Cozi is the leading family calendar and organizing app, helping millions of families manage busy family life and receiving over 250,000 5-star ratings. OurFamilyWizard is a SaaS technology platform that enables families to co-parent seamlessly across households. Nearly one million parents and family law practitioners have leveraged OurFamilyWizard to coordinate schedules, record documentation, exchange digital payments, and settle disputes. Together, the platforms provide a holistic set of solutions for all types of families.
We recently received a private investment round from Spectrum Equity, putting Cozi and OurFamilyWizard in the same neighborhood as Grubhub, Ancestry.com, Headspace, and others. We are looking for passionate team members to join us in accelerating our growth to the next level by reaching the millions of families who can benefit from our technology solutions.
As a Senior
Acquisition Marketing Manager for Cozi , you will play a critical role in accelerating growth efforts for the Cozi brand by managing our acquisition strategy and execution.
What You Will Accomplish
Own Cozi acquisition strategy and budget across paid and organic channels to achieve business goalsDevelop a deep understanding of the Cozi customer, customer segments, and product offerings so that you can craft stories and messaging that help families become passionate about our productsUtilize data-driven insights to make informed marketing decisions and continuously refine strategiesCreate and optimize campaigns across multiple paid acquisition channels including paid social, Google Search, Apple Search, and mobile app marketingPartner with third party agencies and internal teams to support execution of high quality campaigns across channelsCollaborate with the Cozi Marketing team on the execution of campaigns across additional channels including email, organic social, affiliates, and ambassadorsSupport testing of new customer acquisition channels and targets, including building a testing roadmap and performance reportingBuild weekly and monthly performance reporting on acquisition efforts and share with Cozi leadershipManage a marketing specialist focused on Cozi’s social media and community marketing
Who You Are
You are comfortable working in a fast-paced, growth environmentYou are passionate about understanding the needs of our customers so you can communicate our solutionsYou are a strong communicator and can effectively collaborate with cross-functional team members (Growth, Product, Engineering, Customer Support)You are analytical and data-driven with a performance mindsetYou’re resourceful and if you don’t know how to do something, you take the initiative to research and understand itYou like the variety that comes with being a generalist and can shift from one task to another within the marketing space
What You Bring
You have 5+ years experience in acquisition marketing for consumer mobile apps with a proven track record of driving growthYou are proficient across a variety of marketing channels and tactics (e.g., app store advertising, paid social, influencer and affiliate programs)You have exceptional analytical and problem-solving skills, with a strong grasp of key growth metrics and data analysis toolsYou are able to strategize at a high level while also diving deep into tactical execution
Why Join?
Great mission.Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years and are deeply motivated by adding value to the lives of parents, children, and practitioners.
Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our organization as we hit our second stride.
Amazing Culture.OurFamilyWizard has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative.
Here’s a List Of Our Key Benefits
Full Medical: OFW Pays 100% of the premium for employee AND additional family members401k: Up to a 4% match with immediate vesting12 weeks paid leave for all new parentsLearning & Development stipend for employeesSupportive and flexible working environment – work from anywhere!
Come As You A
re!
OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.#J-18808-Ljbffr
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
Cozi is the leading family calendar and organizing app, helping millions of families manage busy family life and receiving over 250,000 5-star ratings. OurFamilyWizard is a SaaS technology platform that enables families to co-parent seamlessly across households. Nearly one million parents and family law practitioners have leveraged OurFamilyWizard to coordinate schedules, record documentation, exchange digital payments, and settle disputes. Together, the platforms provide a holistic set of solutions for all types of families.
We recently received a private investment round from Spectrum Equity, putting Cozi and OurFamilyWizard in the same neighborhood as Grubhub, Ancestry.com, Headspace, and others. We are looking for passionate team members to join us in accelerating our growth to the next level by reaching the millions of families who can benefit from our technology solutions.
As a Senior
Acquisition Marketing Manager for Cozi , you will play a critical role in accelerating growth efforts for the Cozi brand by managing our acquisition strategy and execution.
What You Will Accomplish
Own Cozi acquisition strategy and budget across paid and organic channels to achieve business goalsDevelop a deep understanding of the Cozi customer, customer segments, and product offerings so that you can craft stories and messaging that help families become passionate about our productsUtilize data-driven insights to make informed marketing decisions and continuously refine strategiesCreate and optimize campaigns across multiple paid acquisition channels including paid social, Google Search, Apple Search, and mobile app marketingPartner with third party agencies and internal teams to support execution of high quality campaigns across channelsCollaborate with the Cozi Marketing team on the execution of campaigns across additional channels including email, organic social, affiliates, and ambassadorsSupport testing of new customer acquisition channels and targets, including building a testing roadmap and performance reportingBuild weekly and monthly performance reporting on acquisition efforts and share with Cozi leadershipManage a marketing specialist focused on Cozi’s social media and community marketing
Who You Are
You are comfortable working in a fast-paced, growth environmentYou are passionate about understanding the needs of our customers so you can communicate our solutionsYou are a strong communicator and can effectively collaborate with cross-functional team members (Growth, Product, Engineering, Customer Support)You are analytical and data-driven with a performance mindsetYou’re resourceful and if you don’t know how to do something, you take the initiative to research and understand itYou like the variety that comes with being a generalist and can shift from one task to another within the marketing space
What You Bring
You have 5+ years experience in acquisition marketing for consumer mobile apps with a proven track record of driving growthYou are proficient across a variety of marketing channels and tactics (e.g., app store advertising, paid social, influencer and affiliate programs)You have exceptional analytical and problem-solving skills, with a strong grasp of key growth metrics and data analysis toolsYou are able to strategize at a high level while also diving deep into tactical execution
Why Join?
Great mission.Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years and are deeply motivated by adding value to the lives of parents, children, and practitioners.
Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our organization as we hit our second stride.
Amazing Culture.OurFamilyWizard has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative.
Here’s a List Of Our Key Benefits
Full Medical: OFW Pays 100% of the premium for employee AND additional family members401k: Up to a 4% match with immediate vesting12 weeks paid leave for all new parentsLearning & Development stipend for employeesSupportive and flexible working environment – work from anywhere!
Come As You A
re!
OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.#J-18808-Ljbffr